揭阳这家小厂凭什么让欧美客户排队下单？真相让所有老板沉默

Core Viewpoint - The article highlights the success of Tuan Hardware Factory in the competitive hardware industry, emphasizing its commitment to quality over cost-cutting, which has led to increased demand and customer loyalty despite a general downturn in the sector [1][8]. Group 1: Company Strategy - Tuan Hardware Factory has focused on quality improvement since a pivotal moment in 2017, where management vowed to enhance product standards or face closure [3]. - The factory uses high-quality materials, such as special cold-rolled steel from Ansteel, and conducts rigorous quality checks, including a "CT scan" for each hinge [3][6]. - The factory's customer complaint rate has dramatically decreased from 3% to 0.17% over five years, and their products have surpassed 200,000 opening and closing tests [3]. Group 2: Market Position - Tuan Hardware Factory's foreign trade prices are 35% higher than competitors, yet they have a backlog of orders extending to autumn next year, indicating strong market demand [8]. - The factory has successfully adapted to unique customer requests, such as recreating a 19th-century hinge for a Dutch client, which resulted in a five-year framework agreement [5]. Group 3: Industry Context - The Chinese hardware industry is undergoing a brutal reshuffle, with many companies trapped in a cycle of low-price competition, while Tuan Hardware Factory has carved out a niche by emphasizing material quality and craftsmanship [8]. - A recent visit from a previously critical company to learn from Tuan Hardware Factory underscores the shift in perception regarding quality in manufacturing, highlighting that true quality is a matter of integrity rather than just technical specifications [9].