估值单价2.85万！宁波杉井奥莱，凭什么成单价最高的消费奥莱REIT？

Core Viewpoint - The introduction of Ningbo Shanjing Outlet as a new member of the outlet consumption REITs market in China highlights the growing interest and potential in this sector, following the successful launch of the first outlet REIT by Huaxia in 2022 [1][2]. Group 1: Company Overview - Ningbo Shanjing Outlet, operated for over 13 years, is the first outlet project developed by Shanshan Commercial, in collaboration with Japanese firms Itochu and Mitsui [2]. - The project has a total building area of 104,300 square meters and a commercial area of 83,300 square meters, with a total valuation of 2.972 billion yuan, representing a 547% increase from its original value [3][4]. Group 2: Financial Performance - The annual operating income of Ningbo Shanjing Outlet has shown a compound annual growth rate (CAGR) of 8.70% from 2022 to 2024, with projected revenues of 2.32 billion yuan, 2.64 billion yuan, and 2.74 billion yuan respectively [5][6]. - The outlet's average occupancy rate has remained above 97% over the past three years, with a peak occupancy rate of 99.71% at the end of 2024 [8][10]. Group 3: Revenue Composition - The revenue structure is primarily based on joint venture income and commission income, with joint venture income accounting for 74.33% of total revenue in 2024 [5][6]. - The commission rate for joint venture income has consistently exceeded 13% over the past three years, reaching 13.29% in 2024 [6][7]. Group 4: Market Position and Competition - Ningbo Shanjing Outlet is strategically located in a strong consumer market with no direct competitors in the vicinity, benefiting from local consumer support [16][17]. - The outlet has established a diverse tenant mix, with significant contributions from sports and outdoor brands, which have seen an increase in both area and revenue share [10][12]. Group 5: Future Prospects - The growing trend of introducing well-known domestic and international brands is expected to enhance the outlet's attractiveness and customer draw [10][15]. - The increasing number of outlet REITs in the market indicates a rising interest in this asset class, with more original rights holders looking to include profitable projects in REITs [22].