Netflix Thinks It Can Reach a Trillion-Dollar Market Cap by 2030. Here's What the Math Says.

Core Viewpoint - Netflix aims to reach a market cap of $1 trillion by 2030, doubling its current valuation of $500 billion, driven by global expansion, pricing power, and new revenue streams from advertising and sports content [2][14]. Group 1: Global Expansion and Subscriber Growth - Netflix has surpassed 300 million total subscribers as of the end of 2024, making it the largest pure-play premium video streamer globally, with significant room for growth given the global population of 8 billion [4]. - The company has invested in producing content tailored for various international markets, including Europe, Latin America, South Korea, and India, capitalizing on the global video streaming market [3]. Group 2: Pricing Power and Revenue Growth - The premium subscription tier in the U.S. has increased from $11.99 in 2013 to $24.99 currently, contributing to a revenue growth of nearly 600% over the past decade [5]. - Operating income has risen to $11.3 billion in recent years, with positive free cash flow of $7.5 billion over the last 12 months, providing the company with the flexibility to pursue further global growth [6]. Group 3: Advertising and Sports Content - Netflix plans to grow its advertising tier revenue from an estimated $2 billion currently to around $9 billion by 2030, which is expected to drive new sign-ups [9][10]. - The company is investing in sports content, such as licensing World Wrestling Entertainment, to attract advertisers and enhance its advertising revenue potential [11][12]. Group 4: Financial Projections and Market Cap Goals - Netflix aims to double its revenue to $80 billion and triple its operating income to approximately $30 billion by 2030, with advertising revenue playing a significant role in this growth [14][15]. - Achieving a market cap of $1 trillion would imply a price-to-earnings ratio of 40 based on projected net income of $25 billion, which is above the average for stocks [17].