激发养老消费，看山东从何处着手

Group 1 - The core viewpoint of the article highlights the need to stimulate elderly consumption, particularly focusing on the "two insufficiencies" in the market: a lack of awareness regarding preventive consumption and insufficient recognition of service providers [1][2] - The "vibrant elderly" group, aged 60 to 70, is growing and has a strong demand for cultural and spiritual consumption, but this does not always translate into actual spending [1][4] - Recent initiatives in Shandong, such as the launch of the "2025 Shandong Elderly Service Consumption Promotion Year," aim to boost elderly service consumption through various supportive policies [1][2] Group 2 - Most elderly individuals prioritize essential consumption, often only seeking services after experiencing incidents, such as falls, which indicates a reactive rather than proactive approach to safety [2][6] - The elderly market in Shandong is characterized by a lack of awareness about available services and products, with many families only seeking assistance after an incident occurs [2][6] - The elderly population's family members, particularly children and grandchildren, play a significant role in elderly consumption, often purchasing products and services on behalf of the elderly [6][7] Group 3 - There is a growing demand for educational opportunities among the "vibrant elderly," with many expressing interest in attending senior universities, although access remains limited [4][5] - The exploration of "Internet + Senior University" models aims to provide more flexible learning experiences for the elderly, though challenges remain in technology adoption [5][6] - Basic needs such as meal services and bathing assistance are critical areas for enhancing elderly care services, suggesting that improving these offerings could stimulate broader consumption in the sector [7]