董宇辉也会在直播间“演戏”了？

Group 1 - The core viewpoint of the article highlights the transformation of Dong Yuhui's live streaming style, focusing on direct negotiations with brands to enhance consumer trust and engagement [1][4][17] - Dong Yuhui's recent live streams have featured multiple instances of negotiating with brands, showcasing a more relatable and consumer-oriented approach compared to his previous focus on cultural knowledge [8][11][14] - The live streaming strategy has proven effective, with significant viewer engagement and sales figures, such as 18.54 million viewers and sales reaching 1.67 billion yuan on a single day [17][20] Group 2 - Dong Yuhui's shift from a knowledge-based streaming style to a more interactive and humorous approach reflects a need to adapt to changing audience preferences and maintain viewer interest [16][22] - The integration of negotiation tactics in live streams has not only increased viewer engagement but also reinforced Dong Yuhui's image as a consumer advocate, enhancing his bargaining power with brands [9][22] - The evolution of Dong Yuhui's content strategy indicates a broader trend in the live streaming industry, where hosts are increasingly blending traditional sales techniques with interactive and entertaining formats to attract a wider audience [28][30]