文博会上，我们发现“Labubu”们正在以情感激发文化消费热情

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair showcased a significant presence of IP economy projects, highlighting the popularity of characters like Labubu and MOLLY, as well as new IPs like Huang Dou Jun and Ling Xiao Zhe [2][3][6] - The event demonstrated a shift in cultural consumption trends, particularly among Generation Z, with emotional connections to IPs and innovative VR/XR experiences becoming key drivers [2][8] - Various cities in China are integrating IP economy into their regional economic development plans, with local governments supporting initiatives to enhance cultural industries through IP [6][8] Group 2 - The emergence of immersive VR/XR experiences at the fair represents a new path for cultural tourism consumption, with projects like "Ice Dragon Seeking Pearl" and "Hanyang Solitary Army" showcasing local and red culture [10][11][13] - The integration of AI technology in IP development is seen as a future trend, with companies like Joykey exploring the potential of "AI+IP" to enhance creativity and innovation [9][12] - The fair highlighted the need for continuous content innovation in VR projects to maintain consumer interest, as the market faces challenges related to consumer habits and the high costs of development [13][14]