Core Viewpoint - The skincare brand Kefu Mei, under Giant Biological, strongly denies allegations of false advertising regarding the content of recombinant collagen in its products, asserting that the claims made by a beauty blogger are unfounded and based on non-standard testing methods [2][3][6]. Group 1: Allegations and Responses - A beauty blogger named "Big Mouth Doctor" accused Kefu Mei of having only 0.0177% of recombinant collagen in its product, which should theoretically be above 0.1% for non-trace ingredients, questioning the product's compliance with regulations [3][10]. - Kefu Mei responded by stating that their products undergo a three-tier verification system for quality control, ensuring no ingredient fraud or concealment occurs [6][9]. - The company presented its own testing results showing collagen content between 0.27% and 0.28%, contradicting the blogger's claims [6][7]. Group 2: Industry Standards and Legal Actions - Kefu Mei highlighted that there are currently no industry or national standards for the content of recombinant collagen, and the blogger's testing methods are not recognized by industry standards [8][9]. - The company plans to initiate legal action against the blogger for defamation, asserting that the allegations challenge the authority of regulatory bodies [9][10]. Group 3: Company Performance and Market Context - Giant Biological has experienced significant growth, with 2024 revenues reaching 5.54 billion yuan, a 57.2% increase year-on-year, and net profits of 2.06 billion yuan, up 42.4% [10]. - Kefu Mei's contribution to revenue exceeds 80%, with a year-on-year growth of 62.9%, positioning Giant Biological as one of the fastest-growing companies in the domestic beauty industry [10].
被重组胶原蛋白“带飞”的可复美否认成分造假：含量尚无国标