走古道、吃荔枝、赢冰箱……广州京东MALL这场荔枝活动看头足

Core Viewpoint - The event held at Guangzhou JD Mall focused on promoting the "God Fresh Box" feature of Casarte refrigerators, showcasing its ability to preserve lychee freshness and enhance brand awareness [6][7][39]. Group 1: Event Highlights - The event featured various activities such as a lychee eating competition, DIY lychee food, and interactive games, attracting hundreds of participants including merchants and influencers [5][6][19]. - The "God Fresh Box" is a nitrogen-oxygen controlled preservation drawer in Casarte refrigerators that maintains the nutritional quality of food, achieving over 99% retention of nutrients like vitamin C and anthocyanins for up to seven days [10][11][12]. - Participants engaged in a cycling challenge to simulate the transportation of lychees, with rewards including fresh lychees and creative products [17][18]. Group 2: Lychee Industry Insights - Guangdong is a major producer of lychees, accounting for nearly half of China's lychee production and one-third of global production, with stable planting areas around 4 million acres [40][41]. - The lychee harvest in Guangdong is expected to increase significantly this year due to favorable weather conditions [42]. - The collaboration between Casarte, Southern Rural News, and JD Logistics aims to enhance consumer awareness of both Casarte appliances and Guangdong lychees through this promotional event [38][39].