文学IP带火地方旅游业,这些中小机场旅客吞吐量大增

Core Insights - The integration of literature and tourism is becoming a mature cultural industry model, injecting new vitality into the development of the cultural tourism industry [1][2] Group 1: Literature and Tourism Integration - The 2024 report from the Chinese Academy of Social Sciences highlights that the combination of online literature IP and tourism is a new creative highlight for the year, with regions like Jiangxi, Anhui, and Guangdong collaborating with online literature companies [1] - The report indicates that literary works and their adaptations have historically driven tourism, creating "internet celebrity" destinations [3] Group 2: Impact of Specific Works - The drama "Blossoms" activated cultural tourism consumption in Shanghai, while "My Alashan" led to a 93.19% year-on-year increase in tourism revenue in the Kazakh steppe [2] - The series "Spring Colors for Lovers" increased the exposure of cultural heritage in Quanzhou by 153% [2] Group 3: Economic Growth in Tourism - Smaller airports have seen significant increases in passenger throughput, with Quanzhou Jinjiang Airport ranking first among small airports in 2024 with a growth rate of 31.5%, and Alashan Snow City Airport achieving a 50.3% increase [2] Group 4: Emotional Connection and Cultural Value - The essence of travel is seeking differentiated experiences, with literature serving as an emotional amplifier that transforms geographical spaces into places rich in emotional significance [4] - Literature and its adaptations enhance the cultural connotation of destinations, leading to the emergence of culturally valuable landmarks and new tourism formats, stimulating cultural consumption and promoting heritage preservation [4]