本报（chinatimes.net.cn）记者于玉金 北京报道 从去年创下"五连爆"，到今年IP再度实现影视"七连爆"，阅文集团IP影响力持续破圈。不仅是长剧集， 阅文集团今年以来动画在全网播放量Top10的作品中占了8部；短剧爆款率超过60%，单部作品播放量突 破30亿。 "短剧与漫剧正成为IP视觉化的重要引擎，不仅能极大提升文字到视觉的转化效率，为大量IP带来开发 机会，也将为作家开辟全新的转型路径。"10月16日，阅文集团CEO兼总裁侯晓楠在阅文创作大会上指 出。与此同时，侯晓楠宣布升级"创作合伙人计划"，在深耕短剧之外再入局漫剧新赛道。 侯晓楠自2023年5月接任阅文集团CEO之后，深耕IP生态链和提升商业化能力，其中抓好"视觉突破 口"，加速IP视觉化开发成为重要的发展方向。而在中国微短剧市场规模已经超过电影票房规模的背景 下，加大短剧发展也早已成为其必选项。不过，短剧与漫剧究竟能否为阅文集团带来可观收益，尚待时 间检验。 持续深耕短剧 阅文集团在短剧赛道持续发力。2024年，阅文上线了100多部作品，打造多部精品短剧，单部作品最高 流水接近4000万元。2025年开年，阅文集团上线的一部新作更是实 ...

此外，阅文还发布三项AI应用升级：行业首创的千万字网文深度理解能力"妙笔通鉴"以及"版权助 手"、"漫剧助手"，覆盖创作辅助、版权开发和漫剧改编不同环节。（智通财经记者 范佳来） 在2025阅文创作大会上，阅文集团CEO兼总裁侯晓楠宣布多项业务升级，涵盖漫剧短剧、潮玩、AI应 用能力升级等，围绕"IP+AI+消费"融合发力，构建IP价值的第二增长曲线。 侯晓楠正式发布"全球潮玩共创计划"。该计划包含两大核心：一是携手全球百大艺术家，推动原创潮玩 IP孵化与阅文IP的形象化创作；二是向合作方开放阅文全链条的产业化能力，覆盖从艺术家签约与服 务、产品设计、生产供应链，到全球营销发行与IP多业态联动等。 ...

"短剧和漫剧都是这两年比较热的IP改编的新的形态和载体，不仅能极大提升文字到视觉的转化效率， 同时也给海量IP带来开发机会，让作家开辟全新的跨界路径。"侯晓楠表示，漫剧则是以"轻、快、 广"的特点，覆盖更年轻的Z世代这些新群体。 据其介绍，在短剧方面，阅文已经跑通了和作家、编剧及行业伙伴的共创模式。除了打造原创编剧团 队，阅文也是业内首家成功推动网文作家向短剧编剧跨界的平台。像公子衍、百香蜜、洛日、微扬、横 扫天涯等作家，已经成功实现"双栖"式发展。现在阅文希望把短剧这样成熟的模式复用到漫剧新赛道。 阅文将推出四大举措布局漫剧生态：在IP资源上，阅文漫剧将开放10万部精品IP，包括《国民法医》这 些头部作品及多元题材；在创作扶持上，阅文漫剧将设立亿元专项创作基金，支持作家跨界及优质团队 开发；在技术赋能上，阅文推出"漫剧助手"之类AIGC工具，加大提升漫剧改编效率；在产业链协同 上，构建从制作、发行到IP产业链联动等全链路扶持，构建一个开放、高效、共赢的漫剧共创生态。 阅文集团2015年由腾讯文学与盛大文学整合组建，2025年是阅文成立十周年。 10月16日，2025阅文创作大会上，阅文集团CEO兼总裁侯晓楠 ...

Group 1 - The core viewpoint is that the Hang Seng Technology sector is in the early stage of a macro liquidity recovery and an AI technology cycle, presenting high mid-term allocation value [1] Group 2 - The current fundamentals of Hang Seng Technology benefit from the explosion in application and content driven by new technological changes, with the AI technology cycle at its starting point [2] - The long-term logic involves competition for user numbers and engagement in a diminishing traffic dividend environment, which tests organizational capabilities [2] - High-quality companies are showing strong shareholder return capabilities post traffic dividend decline, with a focus on tracking EPS changes and policies, particularly in the consumer sector [2] Group 3 - The Hang Seng Technology sector is currently influenced by the Federal Reserve's transition to a liquidity easing phase, following the fastest and most extensive rate hikes since the 1980s [3] - The current price-to-earnings ratio (TTM) for Hang Seng Technology is at the 34th percentile of the past five years [3] Group 4 - Investment recommendations suggest focusing on AI-related sectors, particularly those likely to achieve performance realization first [3] - The AI hardware and computing power supply chain is expected to maintain high prosperity due to accelerated capital expenditure from global major companies [3] - The software application and content ecosystem are in the early stages of AI empowerment, with optimism for overseas software performance and other industry advancements [3] Group 5 - The e-commerce, local life, and advertising technology sectors are performing steadily under policy stimulus and operational efficiency improvements [3] - The acceleration of smart driving and mobility scenarios is anticipated to become a new growth driver for the industry [3] Group 6 - Recommended companies for investment include Tencent Holdings as a preferred choice, Alibaba and Baidu as mid-term elastic stocks, and Lenovo, Yueda Group, Trip.com, and Sunny Optical as stable slow-growth options [3] - Elastic stocks include Kuaishou, Horizon Robotics, Kingdee International, and Xpeng Motors [4]

Group 1 - The core viewpoint is that the Hang Seng Technology sector is in the early stage of a macro liquidity recovery and an AI technology cycle, presenting high mid-term allocation value [1] Group 2 - The current fundamentals of the Hang Seng Technology sector benefit from the explosion in application and content driven by new technological changes, currently at the starting point of the AI technology cycle [2] - The long-term logic involves competition for user numbers and engagement in a market where traffic dividends are gradually diminishing, testing organizational capabilities [2] - High shareholder return capabilities are evident among quality companies following the decline of traffic dividends, with a focus on tracking EPS changes and policies, particularly in the consumer sector [2] Group 3 - The Hang Seng Technology sector is influenced by the Federal Reserve's transition to a liquidity easing phase since September, following the fastest and most extensive rate hikes since the 1980s [3] - The current price-to-earnings ratio (TTM) of the Hang Seng Technology sector is at the 34th percentile of the past five years [3] Group 4 - Investment recommendations suggest focusing on AI-related sectors, particularly those likely to achieve performance realization first, benefiting from accelerated capital expenditure by global companies [3] - The software application and content ecosystem is in the early stages of AI empowerment, with optimism for overseas software performance and other industry advancements [3] - The e-commerce, local life, and advertising technology sectors are performing steadily under policy stimulus and operational efficiency improvements [3] - Intelligent driving and mobility scenarios are accelerating, expected to become new growth drivers for the industry [3] Group 5 - Recommended companies for high performance certainty and leading AI technology and content ecosystem layouts include Tencent Holdings, Alibaba, and Baidu [3] - Mid-term elastic stocks include Lenovo Group, China Literature, Trip.com, and Sunny Optical [3] - Elastic stocks also include Kuaishou, Horizon Robotics, Kingdee International, and Xpeng Motors [4]

Group 1 - The male user base in the domestic short drama market has surpassed the female user base, with the gender ratio shifting from 49:51 in Q1 2025 to 52:48 in Q3 2025 [1] - The age distribution of users has also changed, with users under 30 now making up the majority, contrasting with the previous trend of older users [1] - The short drama sector is attracting more users from higher-tier cities and younger demographics, particularly young male users, indicating a significant shift in audience engagement [1] Group 2 - The company has launched two initiatives: an upgraded "Creative Partner Program" to co-create short dramas and comic dramas, and a "Global Trendy Play Co-Creation Program" to build a new cultural consumption ecosystem [3] - The company offers a competitive revenue-sharing policy to encourage web authors to transition to short dramas, with some successful authors earning up to 2 million yuan in revenue shares [3] - The integration of AI technology is seen as crucial for adapting lengthy web novels into concise scripts, significantly enhancing production efficiency [3] Group 3 - As of 2024, the micro-short drama market in China has reached a scale of 50.5 billion yuan, surpassing the box office revenue of films for the first time [4] - The influx of professionals from traditional film and television sectors into the short drama space is notable, with companies like Le Dao Yu Entertainment establishing dedicated short drama production units [4] Group 4 - Despite the growth in short dramas, it is unlikely that they will replace long dramas in the short term [5] - In 2024, the company’s subsidiary, New Classics Media, achieved significant success with hit series, but faced a 27.7% year-on-year decline in net profit in the first half of 2025 due to a lack of blockbuster productions [6] - The company's push into short dramas is both an opportunity and a necessity in response to the ongoing decline in the long drama sector [6]

Core Insights - The CEO of Yu Wen Group, Hou Xiaonan, highlighted four key trends for the future: the importance of good stories in the content explosion era, originality as the soul of works in the AIGC era, IP as a super leverage in the new consumption era, and Chinese stories as a global language in the era of global co-creation [1] Group 1: Strategic Initiatives - Yu Wen Group announced an upgrade to its "Creative Partner Program," expanding into the comic drama sector in addition to its focus on short dramas [1] - Short dramas and comic dramas are becoming significant engines for IP visualization, enhancing the efficiency of transforming text into visuals and creating new opportunities for writers [1] Group 2: Global Collaboration and Commercialization - The "Global Trendy Toy Co-Creation Plan" was launched, focusing on two main aspects: collaborating with the top 100 global artists to promote the incubation of original trendy toy IPs and opening Yu Wen's full-chain industrial capabilities to partners [1] - The emotional economy is accelerating the commercialization of IPs, with Yu Wen's derivative product GMV reaching 480 million yuan in the first half of the year, nearing last year's total [1] - In addition to developing its own IPs, Yu Wen is actively collaborating with well-known external IPs such as "Honor of Kings" and "Linglong" [1]

Core Insights - The core focus of the news is the announcement made by the CEO of Yu Wen Group regarding multiple business upgrades aimed at integrating "IP + AI + consumption" to create a second growth curve for IP value [2] Group 1: Business Upgrades - Yu Wen Group announced the "Creation Partner Program" to enhance the short drama ecosystem and fully develop the comic drama ecosystem, providing support across four dimensions: IP, funding, technology, and ecosystem [2] - The company will open access to 100,000 premium IPs, including top works like "National Forensic Medicine" and various genres for comic drama creation [2] - A special creation fund of 100 million yuan will be established to support writers' transitions and the development of quality teams [2] Group 2: Technological Empowerment - Yu Wen Group introduced tools like "Comic Drama Assistant" to enhance the efficiency of comic drama adaptations through AIGC technology [2] - The company aims to build a collaborative ecosystem that supports the entire industry chain from production to distribution and IP linkage [2] Group 3: Market Performance - In the comic drama sector, Yu Wen has seen significant success, with 30 comic dramas surpassing 10 million views, and works like "The Ming Dynasty's Virtuous Son-in-Law" and "Exploding Invincible Simulation System" exceeding 100 million views [3] - The collaboration with top AI comic drama production company Jiangyou Animation has resulted in the phenomenon-level work "Demon Lord's Betrayal, I Raise the Eight-Winged Seraph" achieving over 150 million views on a single platform [3] - Over the next three years, the partnership will produce no less than 400 comic dramas annually, with over 50% adapted from Yu Wen's IP, accelerating the visualization of Yu Wen's IP [3]

Core Insights - The CEO of the company highlighted four key trends for the future: the importance of storytelling in the content explosion era, originality as the soul of works in the AIGC era, IP as a super leverage in the new consumption era, and Chinese stories as a global language in the era of global co-creation. The next decade is expected to be the golden age for Chinese super IPs [1] Group 1: Expansion into New Content Areas - The company is entering the "manga drama" sector following its success in short dramas, supported by its vast IP reserves, animation production capacity, and AI technology [2] - Four major initiatives have been launched to build the manga drama ecosystem, including opening access to 100,000 premium IPs, establishing a billion yuan creative fund, launching AIGC tools like "Manga Drama Assistant," and creating a collaborative ecosystem across the entire production and distribution chain [2] - Currently, 30 manga drama works have surpassed 10 million views, indicating strong audience engagement [2] Group 2: Development of Merchandise - In the first half of the year, the company's derivative product GMV reached 480 million yuan, nearing last year's total, showcasing the potential of the trendy toy market [3] - The company announced a "Global Trendy Toy Co-Creation Plan" to collaborate with top global artists for the incubation of original trendy toy IPs and to leverage its entire industrial chain for product design, production, and marketing [3] - The company has already invested in niche enterprises like Super Vitality Factory to strengthen its capabilities in popular categories such as plush toys [3] Group 3: AI Application Upgrades - AI technology is a crucial direction for the company's sustainable development, with three major AI application upgrades announced: "Miao Bi Tong Jian," "Copyright Assistant," and "Manga Drama Assistant," covering various stages of content creation and IP development [4] - "Miao Bi Tong Jian" provides deep understanding of millions of words in web literature, assisting in detail review, plot summary, character organization, and foreshadowing [4] - The "Copyright Assistant" efficiently matches the company's extensive work library with downstream IP adaptation needs, while the "Manga Drama Assistant" offers comprehensive support for manga drama creation [4]

AI技术在背后起到了关键推动作用：它不仅大幅压缩了动画制作周期，更解决了玄幻、科幻等题材从 文字设定到视觉呈现的核心难题，从而为漫剧的标准化与规模化生产铺平了道路。 阅文正以"AI+漫剧"为引擎，加速盘活其IP储备。 2025阅文创作大会现场，阅文集团CEO兼总裁侯晓楠现场宣布"创作合伙人计划"升级，正式入局漫剧 这一新赛道。 作为动漫短剧化的产物，漫剧市场当下正迎来井喷式增长。 巨量引擎数据显示，今年上半年漫剧供给量月复合增长率高达83%，半年内上线作品超3000部，流水规 模激增12倍。 目前，阅文已有30部漫剧作品播放量突破千万,《大明贤婿》《刷爆无敌模拟系统》等作品播放量破 亿，多次登顶平台榜单。 与头部厂牌"酱油动漫"联合推出的《魅魔叛主，我反手养成八翼炽天使》播放量则突破1.5亿次。 阅文在大会现场宣布，"酱油动漫"已成为业内首个获得其投资扶持的团队。未来三年，双方计划每年合 作推出不少于400部漫剧，其中超半数作品将改编自阅文IP。 侯晓楠表示："短剧与漫剧正成为IP视觉化的重要引擎，不仅能极大提升文字到视觉的转化效率，为大 量IP带来开发机会，也将为作家开辟全新的转型路径。" 与聚焦日常情节的 ...