以卡牌为媒 卡游出海让传统文化焕发新生

Core Viewpoint - Chinese cultural and creative enterprises, particularly 卡游动漫 (KAYOU), are emerging as leaders in the global collectible card industry through innovative IP collaboration and content creation, establishing a global sales network across various regions [1][3]. Group 1: IP Strategy - 卡游 has developed a diverse IP matrix consisting of 70 IPs from domestic, Japanese, and European and American regions, enhancing consumer engagement [3]. - The company's IP strategy features a "dual-drive" approach, focusing on both local IP innovation and international IP collaboration [4]. - 卡游 has successfully obtained global licenses for popular domestic IPs, such as 《斗罗大陆》 and 《秦时明月》, and is actively promoting these products in overseas markets [5][9]. Group 2: Product Innovation - 卡游 leverages China's manufacturing advantages to create an intelligent production system, utilizing advanced techniques to transform traditional cultural elements into interactive card products [11]. - The company continuously expands its product range beyond collectible cards to include toys, stationery, and other merchandise, ensuring a rich product experience for consumers [12]. Group 3: Market Adaptation - 卡游 tailors its products to different markets by considering local IP popularity and cultural resonance, effectively bridging cultural gaps [13]. - The design of 卡游's cards emphasizes telling Chinese stories, with products like 《卡游三国》 showcasing historical figures and strategies, fostering cultural exploration among international audiences [14]. Group 4: Cultural Exchange - 卡游's initiatives, such as the collaboration with the National Sports Administration for the 《中国古代体育文化收藏卡》, exemplify the integration of culture and sports, enhancing cultural exchange [5][11]. - The company's approach to cultural export demonstrates that traditional culture can thrive through modern design and innovation, moving beyond mere exhibition to active engagement [15][16].