中国文化IP的远征密码：一地一策与生态共创

Core Viewpoint - The article discusses the evolution of "IP going global" as a cultural industry imperative, highlighting both achievements and emerging challenges, with a focus on "localized innovation" and "extraction of local culture" as key strategies for success [1] Group 1: Expert Insights on IP Development - Wei Pengju emphasizes the need for a systematic approach to IP development based on traditional Chinese culture, advocating for strategic capital investment in creating quality cultural IP and supporting the integration of culture and technology [3] - Guo Tao points out the significant upgrade in Chinese enterprises' IP export strategies, including the adoption of a "global R&D + local team" model to enhance content adaptability and precision in operations [4][5] - Zhou Kai suggests that a global perspective is essential for local adaptations, recommending collaboration with international partners and the use of popular IP expressions to bridge cultural gaps [6] Group 2: Strategies for Market Penetration - The article highlights the importance of a differentiated brand strategy and diverse monetization models tailored to different markets, including co-branding with local products and building cross-cultural teams [7] - Yuan Shuai stresses the necessity of strengthening intellectual property protection mechanisms to safeguard against infringement and piracy in overseas markets [8] - Wang Yilan calls for a "combination punch" approach in IP export, advocating for a comprehensive cultural export strategy that integrates various cultural sectors and enhances collaboration [9][10] Group 3: Cultural Resonance and Communication - Huo Hongyi emphasizes the importance of "finding resonance" rather than merely conveying messages, proposing a "bilingual" expression strategy to connect with diverse audiences [11]