给收费行为立规矩，助力平台经济走稳走远

Core Viewpoint - The newly drafted "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" aims to regulate platform charging practices, reduce the burden on operators, and enhance compliance and self-discipline within platforms [2][3]. Summary by Relevant Sections Regulatory Framework - The guidelines signify an improvement in the regulatory policy system for platform economies in China, promoting sustainable and healthy development [2]. - The guidelines address specific issues such as non-transparent and unreasonable charging practices, reflecting the regulatory body's commitment to protecting the legitimate rights of platform operators [2][3]. Focus on Platform Operators - The guidelines emphasize the need for platforms to consider operational costs and the conditions of platform operators when setting charges, encouraging platforms to provide discounts or support for small and medium-sized businesses [3]. - Eight types of unreasonable charging behaviors are identified, including duplicate charges and fees without corresponding services, which platforms are required to avoid [3]. Shift in Regulatory Focus - The guidelines represent a shift in regulatory focus from primarily protecting consumers to also safeguarding the rights of platform operators, addressing the power imbalance between platforms and operators [3][4]. - The guidelines aim to create a fair competitive market environment, responding to the core demands of numerous small and medium-sized businesses [3][4]. Definition of Platform Operators - The term "platform operators" encompasses a wide range of entities, including e-commerce, food delivery, ride-hailing, and various matchmaking platforms, all of which are subject to the new guidelines [4]. - The guidelines do not aim to weaken platforms but rather promote a governance model that combines government regulation with corporate self-discipline, encouraging platforms to enhance internal governance and reduce the operational burden on operators [4]. Long-term Cooperation - The guidelines stress the importance of mutual development between platforms and operators, highlighting that both parties are integral to the same ecosystem and must thrive together for long-term stability [4].