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酒商商讯:前4月白酒产量超130万千升;古井回应投资者;青啤/酒便利人事
Sou Hu Cai Jing·2025-05-25 22:36

Production and Market Trends - In the first four months of 2025, the production of liquor in China reached 1.308 million kiloliters, a year-on-year decrease of 7.8%, with April's production at 281,000 kiloliters, down 13.8% year-on-year [1] - The national coverage rate of Gujing Gongjiu has exceeded 70%, with a focus on maintaining market share in core provinces while expanding into new markets [2] - The average price index for liquor in mid-May showed a slight decline of 0.03%, with the index for famous liquor down 0.06% and local liquor down 0.01% [3][4] Company Developments - Luzhou Laojiao's management visited the China Food Institute to discuss collaboration on museum construction and marketing strategies [1] - Gujing Gongjiu plans to optimize its product structure and expand its market share in various price segments, focusing on its core products [2] - Langjiu Group emphasizes quality construction and aims to enhance the experience at its distillery while aligning production with brand development [3] New Product Launches - Gubeichun launched three strategic new products, "Gold Edition," "Silver Edition," and "Hong Edition," to boost consumption and expand its market presence [3] Regulatory and Quality Control Initiatives - The Ningxia Helan Mountain wine industry park is conducting a quality safety inspection to ensure compliance in the use of inputs and production processes [6] Leadership Changes - Qingdao Beer appointed Jiang Zongxiang as the new chairman, with interim responsibilities for the presidency until a successor is chosen [5] - Zhang Daohong was elected as the new president of the Yichang Enterprise Federation [5] - Zhang Li was appointed as the general manager of Jiu Bian Li [5] Investment Projects - A 5 billion yuan project for the production of sauce-flavored liquor is set to be established in the Bozhou District, covering an area of 1,080 acres [5]