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二姨看时尚| Zara母公司多名高管更迭;香奈儿净利润大跌28%;维密深陷品牌价值危机
2 1 Shi Ji Jing Ji Bao Dao·2025-05-25 23:20

Group 1: On and Canadian Goose Performance - On is accelerating its expansion in China with plans to open over 20 new stores in 2024, aiming for direct sales to contribute 10% of total sales [2] - Canadian Goose reported a 7.9% revenue growth in the Greater China region for Q4 of FY2025, with a 15.2% increase in the Asia-Pacific market for the year, driven by effective marketing strategies [3] Group 2: Luxury Brands and Market Challenges - Chanel's net profit plummeted by 28.2% in FY2024, with total sales down 5.3% to $18.7 billion, marking the first decline in revenue and profit since the pandemic [8] - Victoria's Secret initiated a "poison pill" strategy to fend off hostile takeovers, with its stock price dropping over 50% in the year and a 28% decline in net profit for 2024 [12] Group 3: Inditex and Swatch Group Developments - Inditex announced a management reshuffle focusing on financial optimization and ESG strategies, raising concerns about potential impacts on innovation due to a conservative approach [5] - Swatch Group faced a 70% drop in net profit year-on-year, with a 10.94% decline in stock price, as it resisted external capital intervention from activist investor Steven Wood [6] Group 4: Asics and Amer Sports Growth - Asics achieved quarterly revenue exceeding 200 billion yen, with an 18% increase in net profit, driven by high-end running shoes and a 50% surge in sales from its fashion sub-brand [11] - Amer Sports reported a 23% revenue growth in Q1 2025, with the Greater China region becoming a core growth engine, contributing $446 million in revenue [10] Group 5: Market Exits and Strategic Adjustments - Shiseido announced the exit of its "醉象" brand from the Japanese market, citing a 65% drop in sales due to misalignment with local consumer preferences [10] - The luxury market is facing challenges as brands like Chanel and Victoria's Secret struggle with declining sales and shifting consumer behaviors [8][12]