Group 1 - Shanghai Lego Park has completed construction acceptance on May 16, 2023, and is set to open on July 5, 2025, with limited commemorative annual pass products already on sale [1] - The park will feature eight themed areas, over 75 interactive rides, performances, and play attractions, as well as thousands of Lego models made from over 85 million Lego bricks [1] - Lego Group has a historical background dating back to 1916, evolving from a Danish workshop to a global toy leader, with a 2024 projected revenue of 74.3 billion Danish Kroner [1][2] Group 2 - Lego holds a 11.5% market share in the global toy market and a 72.7% share in the building block toy segment, both ranking first in their respective categories [1] - The company focuses on its strengths by standardizing parts design for scale advantages and enhancing playability through compatible parts, while also protecting its innovations through patents [2] - Lego emphasizes continuous innovation, with new products accounting for over 46% of its active product lineup from 2018 to 2024, and expands its commercial footprint through category and audience diversification [2] Group 3 - Jinma Amusement is actively collaborating with various clients to bring world-class IPs, including Lego, into the domestic market [3] - Huajian Group is involved in key projects such as the Jinshan Lego Park [4]
迪士尼之后,上海又一国际主题乐园开业倒计时,涵盖八大主题区
Xuan Gu Bao·2025-05-25 23:40