2025年中国跨境电商中大型品牌商家ERP需求洞察报告-36Kr

Industry Overview - The cross-border e-commerce ERP industry in China is experiencing rapid growth, driven by internal globalization strategies and external trade pressures. The market size is projected to reach 1.32 billion yuan in 2024 and grow to 1.89 billion yuan by 2028, with a compound annual growth rate (CAGR) exceeding 11% [1][30]. - The integration of cloud computing, big data, and artificial intelligence is facilitating the intelligent upgrade of ERP systems, transforming them from mere data recording tools to smart operational hubs that enhance efficiency and reduce labor costs [1][31]. Demand from Medium and Large Brands - The report focuses on medium and large merchants, specifically those with a gross merchandise volume (GMV) exceeding 100 million yuan. These businesses face significant challenges in system coordination, with 95.1% using multiple core business systems but only 20.8% achieving full-channel integration, leading to issues like data silos and inefficient order processing [2][12]. - Key pain points include high cross-border logistics costs (51.3%), chaotic multi-platform order management (43.8%), and fragmented data (42.9%) [2][53]. Core Demands of Merchants - Merchants' primary demands center around: 1. Full-channel system integration to enable real-time data synchronization across platforms, addressing issues like delayed order synchronization (72.7%) [3][12]. 2. Integrated business and financial compliance, with 56.5% relying on manual tax verification, necessitating automated accounting and compliance management [3][12]. 3. Data security and intelligent decision-making, with 68.5% facing compliance pressures for cross-border data transmission and requiring AI-driven functionalities for product selection and inventory forecasting [3][12]. Typical Solutions - Jiajia ERP, a leading player in the industry, offers a "1+4" service model (full-channel ERP + open platform, e-commerce middle platform, business-financial integration, and BI data warehouse) to meet the needs of medium and large merchants. Its advantages include: - Multi-platform integration capabilities supporting over 60 mainstream e-commerce platforms and 600 third-party warehouses, ensuring real-time data synchronization [4][12]. - Business-financial integration and compliance support through deep integration with financial systems like Kingdee and SAP, enabling automated financial processes [4][12]. - Localized and private deployment options to meet data sovereignty and cross-border compliance needs [4][12]. Industry Trends - The future of cross-border e-commerce ERP will be characterized by three major trends: 1. Intelligent full-channel operations, with AI engines integrating multi-platform data for end-to-end smart decision-making [5][12]. 2. Proactive compliance services, with embedded compliance modules that automatically synchronize tax policies and complete tax filings [5][12]. 3. Enhanced data security, with independent private deployments becoming essential to meet data sovereignty regulations and mitigate cross-border data flow risks [5][12]. Summary - Cross-border e-commerce ERP has evolved from a tool to a strategic infrastructure for global operations. The core demands of medium and large brand merchants revolve around full-channel integration, business-financial compliance, and data security. The integration of technology and practices from leading companies like Jiajia ERP is driving the industry towards intelligent, compliant, and secure solutions, providing critical support for the global growth of Chinese brands [6][12].