黑公关频繁造谣，网信办出手了！

Core Viewpoint - The central government has initiated a special action to address the rampant issue of malicious online rumors targeting companies, particularly in the automotive industry, highlighting the need for a cleaner online business environment [1][8]. Group 1: Rumors and Their Impact - The automotive industry has been plagued by absurd rumors, including claims of electric vehicles leaking oil and design flaws in gear shifts, which have no basis in reality [2][3]. - The spread of these rumors is exacerbated by the use of AI tools to create fake videos and interviews, misleading consumers and damaging brand reputations [3]. - Notable examples include false claims about vehicle safety and health risks, which have led to significant public concern and confusion [3]. Group 2: Corporate Responses - Companies are increasingly resorting to legal measures to combat malicious rumors and protect their reputations, with several firms establishing dedicated platforms for debunking false information [5][7]. - For instance, North Car Group launched a rumor-refuting center, while Xiaomi reported the arrest of individuals involved in organized online smear campaigns [5][7]. - The automotive sector is witnessing a rise in legal actions against black public relations tactics, indicating a shift towards more aggressive defense strategies [5][7]. Group 3: Industry Challenges and Solutions - The prevalence of black public relations is linked to intense competition within the automotive industry, where companies may choose to remain passive while others engage in smear tactics [9]. - The government has recognized the need to address this issue through comprehensive measures, including innovation, market regulation, and industry self-discipline [9][10]. - A collaborative approach involving companies, industry associations, platforms, and regulatory bodies is essential to restore a healthy competitive environment and mitigate the spread of harmful rumors [9][10]. Group 4: Government Initiatives - The recent notification from the Central Internet Information Office outlines specific actions to strengthen oversight and improve the management of online information related to businesses [8]. - Key requirements include enhancing organizational leadership, enforcing platform responsibilities, and optimizing complaint mechanisms to better manage and respond to misinformation [8].