推动平台经济规范健康可持续发展

Core Viewpoint - The article emphasizes the importance of regulating the charging behavior of online transaction platforms to ensure a sustainable and healthy development of the platform economy, which is crucial for high-quality economic and social development [1][2][4]. Summary by Sections Platform Economy Development - The platform economy in China has been rapidly developing, significantly contributing to resource allocation efficiency and technological transformation, involving millions of online operators and over 900 million consumers [1][2]. - The government has been enhancing policy consistency in the platform economy sector to ensure its development is regulated while promoting a healthy ecosystem [2][3]. Issues and Challenges - Despite the positive overall trend, issues such as data manipulation, forced choices, privacy violations, and chaotic capital expansion have emerged, disrupting market order and innovation [2]. - There are complaints from platform merchants regarding the complexity and lack of transparency in platform fees, which poses risks to industry health [2]. Regulatory Measures - The introduction of the "Guidelines for Compliance of Charging Behavior on Online Transaction Platforms" aims to address issues of non-transparent and unreasonable fees, fostering a harmonious ecosystem between platforms and their operators [2][3]. - The guidelines are intended to clarify principles for platform fees, reduce burdens on operators, and enhance compliance management capabilities [3][4]. Future Outlook - The platform economy is seen as a vital component of the digital economy, playing an essential role in daily life and national economic development [3][4]. - Strengthening the guidance for the healthy development of the platform economy is crucial for maximizing its contributions to consumer demand, employment stability, and overall welfare [3].