Core Viewpoint - The ongoing impact of Trump's tariff policy is leading to an inevitable price increase in the U.S. consumer market, affecting various well-known companies across different sectors [1]. Group 1: Retail Sector - Walmart announced a price increase in mid-May due to anticipated tariff impacts, with CEO Doug McMillon stating that the company cannot absorb all the cost pressures given the thin profit margins in retail [2]. - CFO John David Rainey indicated that consumers might see price hikes as early as the end of May, prompting a strong reaction from President Trump, who urged Walmart to stop using tariffs as an excuse for price increases [2]. Group 2: Luxury and Toy Industries - Ralph Lauren plans to raise prices more significantly than originally intended to offset tariff impacts, with increased price hikes for both the fall and spring collections [3]. - Mattel, a toy manufacturer, announced price increases for some products sold in the U.S., citing the macroeconomic environment and evolving tariff situation, while also suspending its full-year financial guidance [3]. Group 3: Automotive and Sportswear Industries - The automotive sector is feeling the pressure, with Volvo's CEO stating that customers would bear a significant portion of the increased costs if tariffs on EU imports are implemented [4]. - Subaru of America and Ford have both announced price increases for various models in response to current market conditions and tariffs [4]. - Adidas and Nike are also raising prices, with Adidas' CEO noting that higher tariffs will ultimately increase costs across their product range in the U.S. [4]. Nike is set to increase prices on adult apparel and footwear, aligning with the broader trend in the industry [4].
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