2025年全球二手奢侈品行业消费者洞察报告

Core Insights - The second-hand luxury goods industry is rapidly reshaping the global fashion landscape, with the market expected to reach $95.2 billion in the next decade [1][16]. - Key drivers of this growth include sustainability, investment value, and celebrity influence, while challenges such as counterfeit products and technological solutions are also discussed [1][4]. Group 1: Market Dynamics - Sustainability has become a core consideration for consumer purchasing decisions, with environmental issues like climate change and resource waste dominating discussions [2]. - Consumers are increasingly viewing second-hand luxury items as investment opportunities, particularly classic items like designer handbags, which are gaining popularity due to media coverage [2]. - eBay leads the market with over 50% of global share, while The RealReal, despite a 7.6% share, has seen significant engagement through influencer marketing and handbag market reports [2][35]. Group 2: Consumer Preferences - Handbags are the most popular category in the second-hand luxury market, particularly favored by Gen Z and Alpha consumers [3]. - Louis Vuitton has the highest mention globally, especially in handbag discussions on Poshmark, while Rolex and Omega lead in the watch category on eBay [3]. - Emerging trends include live-streaming sales and AI technology, which are enhancing consumer engagement and reducing counterfeit risks [3]. Group 3: Industry Challenges - Counterfeit products remain a significant barrier, with approximately 90% of online consumers expressing concerns about purchasing fakes [4]. - The industry is addressing this through partnerships with authentication experts and leveraging AI technologies for quality assurance [4]. - The second-hand luxury market is transitioning from niche to mainstream, requiring brands to adapt their strategies to capture consumer sentiment effectively [4]. Group 4: Future Outlook - Brands must utilize data-driven strategies that integrate emotional value, technological innovation, and social responsibility to thrive in a competitive market [5]. - Emphasizing sustainability and trust-building will be crucial, with brands encouraged to incorporate eco-friendly practices into their product design and marketing narratives [4][5]. - The adoption of live-streaming e-commerce and AI tools is essential for enhancing user experience and appealing to younger generations [4].