徐州五一爆火背后：一座把“免费”玩成王炸的旅游黑马

Core Insights - The unexpected tourism success of Xuzhou during the May Day holiday, surpassing traditional tourist cities like Suzhou and Hangzhou, is attributed to its "free strategy" which attracted 5.29 million visitors on the first day [1][15] Group 1: Free Strategy - Xuzhou's decision to waive entrance fees for major attractions like the 5A-rated Yunlong Lake and 4A-rated Han Culture Scenic Area is a rare move that significantly increased visitor numbers [2][4] - The strategy led to increased spending in the local economy, with local restaurants reporting a surge in sales, indicating that the loss of ticket revenue was offset by higher overall visitor spending [4] Group 2: Culinary Appeal - Xuzhou set a Guinness World Record with 319 types of barbecue ingredients, enhancing its reputation as a culinary destination [5] - Local vendors capitalized on the influx of tourists by introducing innovative food offerings, such as "barbecue blind boxes," which became popular on social media [7] Group 3: Cultural Engagement - The city effectively utilized its rich cultural heritage, transforming historical narratives into engaging experiences for visitors, such as immersive activities related to Han culture [8] - The success of cultural storytelling was evident in the popularity of live broadcasts showcasing Xuzhou's historical sites, which generated significant interest among potential visitors [8] Group 4: Infrastructure and Services - Xuzhou's tourism infrastructure, including free shuttle services and well-equipped facilities, contributed to a positive visitor experience, contrasting with other cities that lacked such amenities [10][12] - The city quickly addressed capacity issues following the surge in visitors, demonstrating effective management and responsiveness to tourist needs [14] Group 5: Future Prospects - Xuzhou's innovative approach to tourism, including plans for night tours and collaborations with creative teams for events, suggests a commitment to sustaining its newfound popularity [15]