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低价限流、强制推广、高额佣金……八类平台收费乱象拟被监管
2 1 Shi Ji Jing Ji Bao Dao·2025-05-26 05:03

Core Viewpoint - The National Market Supervision Administration has released a draft guideline to regulate the charging behaviors of online trading platforms, focusing on e-commerce platforms and aiming to promote healthy development in the platform economy [1][2]. Summary by Relevant Sections Unreasonable Charging Behaviors - The guideline identifies eight types of unreasonable charging behaviors that platforms cannot engage in, establishing clear boundaries for what is unacceptable [2]. - Specific behaviors include: - Duplicate charging [3] - Charging without providing services or providing minimal services [7] - Shifting costs that should be borne by the platform to merchants [7] - Charging merchants for basic operational data [7] - Forcing or coercing merchants to purchase services or participate in promotional activities [7] - Using unreasonable deposits to indirectly charge or raise fees [4] - Price discrimination among merchants under the same trading conditions [4] - Charging other unreasonable fees [4] Scope of Application - The guideline specifies that "platform operators" refer to merchants selling goods or providing services on online trading platforms, and outlines various forms of platform charges, including commissions, registration fees, and advertising fees [5]. Compliance Mechanisms - The guideline emphasizes the establishment of a reasonable charging mechanism, requiring platforms to implement risk identification and assessment mechanisms for unreasonable charging behaviors [9]. - Platforms are mandated to conduct internal reviews before modifying charging rules and to provide compliance training for employees regarding unreasonable charging behaviors [9]. Impact on Industries - The guideline's applicability to various industries is still under discussion, with potential implications for app stores and ride-hailing platforms, which may not fit the traditional definition of online trading platforms [6][8]. Reference for Enforcement - The guideline serves as a reference for enforcement, addressing issues of transparency and complexity in platform charges that have led to merchant grievances [11]. - It aims to assist regulatory bodies in understanding the nuances of existing laws like the E-commerce Law and Price Law, thereby promoting compliance and improving platform rules [13].