“票根+”串起多元消费场景 推动文体商旅融合发展

Core Insights - The emerging "ticket root economy" is facilitating cross-industry collaborations, allowing consumers to unlock discounts on hotels, attractions, and other services using various event tickets [1] Group 1: Ticket Root Economy Development - Multiple regions are launching joint ticketing and discount packages to enhance cultural and tourism integration [1] - In Gansu, marathon participants can use their race bibs for various discounts and experiences, promoting local attractions and dining [3] - A total of 30 cultural and tourism sites in Lanzhou have implemented ticket root recognition, offering AI-customized consumption routes to enhance consumer experiences [4] Group 2: Regional Initiatives - In Jiangsu, event tickets are being leveraged as a means to stimulate secondary consumption through collaborative efforts among government, industry, and businesses [4] - In Nanjing, attendees of large performances can enjoy discounts ranging from 60% to 90% at over 200 local businesses, including attractions and dining [6] - Jiangsu is expanding the ticket root concept to include train, plane, and movie tickets, transforming them into a comprehensive travel consumption card to encourage longer stays and increased spending [6]