人民财评：“轻医美”，“小而美”变“伤不起”

Core Viewpoint - The "light medical beauty" market in China is booming, driven by consumer demand, but it is also plagued by issues such as false advertising, price fraud, and illegal operations, which harm consumers economically, health-wise, and psychologically [1][2]. Group 1: Market Overview - The Chinese medical beauty market is expected to exceed 500 billion yuan in 2024, with "light medical beauty" being the main driving force [2]. - "Light medical beauty" refers to non-invasive procedures like injections and light therapy that offer significant results with lower risks compared to traditional surgeries [2]. Group 2: Industry Issues - Price gouging is prevalent, with some medical beauty institutions charging exorbitant fees for services, such as thousands of yuan for procedures that can be found for a few hundred yuan elsewhere [3]. - Many institutions rely on misleading advertising, exaggerating results and fabricating success stories to attract customers, leading to unrealistic expectations [3][4]. - There is a high incidence of accidents and malpractice in the industry, with unqualified operations and substandard products being common, which not only results in financial loss for consumers but also disrupts market order and damages the industry's reputation [4].