“双百万”辆下线，上汽通用以“老练”新品应战

Core Insights - SAIC-GM Buick has achieved significant production milestones with the 1.8 millionth Envision and the 1.3 millionth LaCrosse rolling off the production line in Shanghai [1][5] - The company has launched a promotional campaign offering competitive pricing and various incentives to attract customers, including a starting price of 169,900 yuan for the Envision and 159,900 yuan for the LaCrosse [1][5] Group 1: Product Development and Features - The LaCrosse has undergone four generations since its debut in 2006, introducing advanced features such as HUD displays, touch screen entertainment systems, and L2 driver assistance systems in its latest iteration launched in 2023 [3][5] - The Envision, a mid-size SUV, was first launched in 2014 and has evolved with significant upgrades, including a new model in 2023 that emphasizes spaciousness and advanced electronic architecture [5] Group 2: Sales Performance and Market Strategy - The LaCrosse has seen a continuous two-digit year-on-year sales growth for six consecutive months since adopting a fixed-price sales model in 2024 [5] - The Envision achieved a sales increase of 100,000 units within six months after reaching its 1.7 million production milestone, reflecting a strong market demand [5] - In response to increasing market competition, SAIC-GM Buick is focusing on maintaining product strength while offering attractive pricing and incentives to compete with new entrants and established models [5]