抖音：过去一年非遗短视频播放量达7499亿次

Core Insights - Douyin released the "2025 Douyin Intangible Cultural Heritage Data Report," highlighting significant growth in user engagement with intangible cultural heritage content [1] Group 1: User Engagement - Over the past year, Douyin added more than 200 million videos related to national-level intangible cultural heritage, representing a year-on-year increase of 31% [1] - 14 million users shared their intangible cultural heritage experiences on Douyin, contributing to a total of 749.9 billion views for related short videos [1] - On average, there are 65,000 live broadcasts related to intangible cultural heritage each day on Douyin [1]