璞富腾酒店及度假村发布2025《奢华旅行趋势报告》

Core Insights - The luxury travel market continues to grow despite global economic fluctuations, with luxury travelers planning an average of 8 leisure trips per year in 2025, including 3 international trips, and over half of respondents indicating an increase in travel budgets compared to 2024 [1][4] Group 1: Emerging Trends in Luxury Travel - High-net-worth travelers are moving away from traditional luxury services and seeking deeper travel values, emphasizing emotional resonance and personalized experiences [4][6] - The phenomenon of "Beige-fication" is a concern, as nearly 70% of respondents believe modern luxury hotels have lost their unique charm due to over-standardization, with 75% refusing to pay for lackluster luxury accommodations [4][6] - "Moments that resonate" are becoming the new currency in luxury travel, with over 80% of luxury travelers valuing deep emotional connections over material possessions [6][8] Group 2: Customization and Cultural Immersion - Personalization is now a core standard of luxury experiences, with over 90% of luxury travelers believing that the perfect journey should be worry-free yet intricately crafted [8][10] - Cultural immersion is a significant demand, with over 90% of respondents considering it essential, and 71% planning multi-generational trips in 2025, indicating a growing market for heritage hotels [10][12] Group 3: Loyalty Programs and Brand Connection - The value of customer loyalty programs is increasingly recognized, with 82% of luxury travelers viewing them as crucial for hotel quality, and nearly two-thirds stating that past excellent experiences influence their choices [12] - Loyalty programs are evolving beyond transactional attributes to foster emotional connections, emphasizing personalized experiences and consistent quality [12]