撕拉片出圈：火的是情怀，烧的是钱包

Core Insights - The phenomenon of "撕拉片" (Peel-apart film) has seen a dramatic price increase, with prices reaching around 400 yuan per sheet, significantly higher than traditional instant film prices [3][5][9] - The appeal of "撕拉片" lies in its nostalgic and emotional value, despite its impracticality and high failure rate in producing usable photographs [5][14] - The rise of "撕拉片" is driven by a combination of celebrity influence and the allure of scarcity marketing, creating a unique consumer culture around this product [10][12][13] Price Dynamics - The price of "撕拉片" has skyrocketed, with previously unwanted cameras now selling for thousands of yuan, and the cost of unused film packs reaching between 1500 to 4000 yuan [7][9] - The price of related equipment, such as the Polaroid Bigshot camera and its accessories, has also increased significantly, indicating a broader trend of inflation in this niche market [9][12] Consumer Behavior - Consumers are increasingly drawn to the process of using "撕拉片," which involves a level of uncertainty and anticipation, contrasting with the instant gratification of digital photography [5][14] - The younger generation is actively participating in this trend, sharing their experiences on social media platforms, which further fuels demand and drives prices up [12][19] Market Trends - The scarcity of "撕拉片" has been strategically marketed, creating a perception of exclusivity that appeals to consumers [13][16] - There is a growing divide among consumers, with some engaging in the trend for social media clout while others are more serious about the artistic aspects of photography [16][19] Future Outlook - The sustainability of the "撕拉片" trend is uncertain, as the novelty may wear off and consumers may become disillusioned with the high costs and low success rates [16][19] - The potential for "撕拉片" to evolve from a trendy item to a cultural symbol hinges on its ability to maintain emotional value beyond mere price inflation [19]