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从本土联赛到电竞世界杯,中国电竞IP如何迈向国际化
2 1 Shi Ji Jing Ji Bao Dao·2025-05-26 10:29

Group 1: Event Overview - The first Hero Asian Champions League (ACL) took place on May 16, featuring over 1,200 top teams and more than 10,000 players across nine esports titles [1] - The event is one of the largest international esports competitions in Asia, with 16 slots for the 2025 Saudi Esports World Cup (EWC) [1][5] - The total prize pool for the event is $70 million (approximately 5.04 billion RMB) [1] Group 2: Industry Development - The Chinese esports industry has evolved from single project leagues to comprehensive large-scale events, integrating fan economy, urban tourism, and international systems [2] - The introduction of popular competitive games like Valorant and Delta Force has diversified the esports ecosystem in China, leading to the establishment of more event systems across various cities [2] Group 3: Professionalization and Commercialization - The esports industry has seen significant changes towards professionalization, moving from amateur teams to established brands with healthy training systems and commercial partnerships [3] - The collaboration between the Hero ACL and DreamHack aims to enhance the esports ecosystem by providing diverse experiences beyond just competitions [3][4] Group 4: International Engagement - The Hero ACL serves as a pathway for Chinese teams to compete internationally, with the Guangzhou TTG team gaining attention for their performance [5] - The event attracted over 400 million online viewers and approximately 50,000 offline attendees, generating significant exposure for sponsors and boosting local consumption [6][7] Group 5: Economic Impact - The event has the potential to transform Shanghai into a cultural tourism hub, similar to the impact seen in Riyadh during the 2024 EWC [6][7] - The integration of esports with local tourism and culture is seen as a way to enhance the economic impact of such events, attracting younger audiences [9]