高管互相“开除”，天猫养车陷入公章风波

Core Viewpoint - The internal conflict at Tmall Auto Care has escalated into a public dispute involving contradictory official statements from management, highlighting potential governance issues and operational challenges within the company [1][4][10]. Management Conflict - On May 19, a statement was released announcing the dismissal of three executives, citing unauthorized management actions, and demanding compliance with the legal representative's authority [1]. - The following day, another statement emerged, declaring the first announcement invalid and accusing the signatories of fraudulent use of company seals, leading to a suspension of the legal representative's position [4]. Legal Implications - Legal experts suggest that the validity of the conflicting statements depends on the legitimacy of the seals used, which should follow proper internal and external procedures [7][8]. - The situation reflects a chaotic governance structure within Tmall Auto Care, indicating potential misuse of company seals and lack of proper management protocols [11]. Operational Challenges - Tmall Auto Care is facing significant operational difficulties, with the automotive aftermarket industry experiencing a downturn, leading to the closure of over 12,000 stores in 2024 [11]. - The company has been pushing aggressive expansion plans, which have resulted in declining service quality and customer satisfaction due to unrealistic growth targets [12]. Market Dynamics - The rise of electric vehicles is impacting the automotive service market, with a reported 51.49% increase in new registrations of electric vehicles in 2024, which require less maintenance compared to traditional fuel vehicles [12]. - Tmall Auto Care's expansion has slowed, with store numbers remaining stagnant around 2,000, and a high closure rate of 43% for franchise stores in lower-tier cities [12].