君乐宝奶粉，官宣杨幂为代言人

Core Viewpoint - Junlebao Dairy has launched a new milk powder strategy, introducing the world's first "dual excellence" research model focused on children's brain and physical development, and has appointed actress Yang Mi as the brand ambassador for its milk powder products [1][3]. Group 1: Company Developments - Junlebao Dairy has invested over 10 billion yuan in the past 12 years to build a comprehensive supply chain that includes pasture planting, dairy farming, and research and production [1]. - The company has developed a milk powder formula that supports infant growth in multiple areas, including brain development, bone growth, immune regulation, vision development, and gut health [1]. - The new research achievement has been evaluated by the Chinese Institute of Food Science and Technology and a team of authoritative experts, reaching an "international leading level" [1]. Group 2: Scientific Innovations - The "dual excellence" research model focuses on high absorption rates of sn-2 DHA and active immunoglobulin IgG, which are key components for optimizing milk powder formulas [1][2]. - The sn-2 DHA solution, developed in collaboration with Jiangnan University, has shown higher brain energy supply efficiency in clinical tests, indicating a significant advancement in milk powder formulation [2]. - Junlebao's unique research process preserves the activity of immunoglobulin IgG, enhancing immune cell activity and providing a new approach to improving infant immunity [2]. Group 3: Marketing and Brand Strategy - Yang Mi's appointment as the brand ambassador is based on her thorough investigation of Junlebao's entire supply chain, including farms, factories, and research institutes [3]. - The launch event emphasized the theme "Moms who understand formulas choose Junlebao," aiming to lead the milk powder industry upgrade with new research findings [3].