Bei Jing Shang Bao·2025-05-26 11:41Core Viewpoint - The approval for the name change of Jiexin Consumer Finance Co., Ltd. to Tianjin JD Consumer Finance Co., Ltd. signifies the formal integration of this licensed consumer finance company into JD Group, enhancing its position in the consumer finance sector [1][3]. Company Summary - JD Group now holds a 65% stake in JD Consumer Finance after the restructuring of Jiexin's equity, which saw its registered capital reduced from 7 billion to 5 billion yuan [3]. - The new name change does not affect existing contracts or customer services, and the company aims for high-quality development and improved user experience [3]. - The appointment of JD's vice president as the legal representative and general manager of the newly named company indicates a strategic leadership alignment with JD's broader business objectives [3]. Industry Summary - The rebranding of Jiexin to JD Consumer Finance adds a new player to the "internet-based" consumer finance sector, potentially driving growth in registered capital and loan volumes across the industry [3][4]. - The consumer finance license is increasingly sought after by banks and internet companies, highlighting its value in the financial sector [4]. - Analysts suggest that JD Consumer Finance can leverage its consumer finance license and integrate resources effectively, positioning itself as a new force in the consumer finance industry [4]. - The addition of a consumer finance license is crucial for JD's expansion into consumer credit, enhancing competition in the market [5].