中国人挤爆马来西亚，民宿行业也快被挤死了

Core Insights - The article discusses the experiences of Chinese entrepreneurs venturing into overseas markets, particularly in Malaysia, highlighting the challenges and opportunities they face in the hospitality and beauty industries [4][29]. Group 1: Entrepreneurial Journey - The entrepreneur began their overseas journey in 2017, initially focusing on financial technology while exploring opportunities in the hospitality sector [4]. - The decision to move to Malaysia was influenced by the desire for better living conditions for their children, with Malaysia offering a more favorable cost-benefit ratio compared to Singapore [5][6]. - The entrepreneur entered the hospitality market during the pandemic, capitalizing on the opportunity as many competitors exited the market [15]. Group 2: Market Conditions and Challenges - The hospitality market in Malaysia is described as mature, with significant competition and low entry barriers, making it challenging for new entrants [16]. - The occupancy rates for hotels have significantly declined, with a drop from over 70% during Ramadan last year to below 40% this year, indicating a tough market environment [18]. - Economic conditions have tightened, leading consumers to be more frugal, which has prompted a shift in focus from tourism to local services in the beauty industry [19]. Group 3: Business Strategy and Operations - The entrepreneur has transitioned from the hospitality sector to the beauty industry, specifically opening a facial care business, as they perceive a gap in the local market [19][21]. - The cost of starting a beauty business is relatively low, with estimates ranging from 10,000 to 15,000 Malaysian Ringgit for a 20 square meter store [22]. - The entrepreneur prefers independent operations over partnerships to maintain control over business decisions [26][27]. Group 4: Future Outlook - The article suggests that while overseas entrepreneurship may not guarantee wealth, it presents significant opportunities for those willing to invest time and effort [29]. - The potential for long-term success in overseas markets is emphasized, with the possibility of establishing a sustainable business over the next decade or two [30].