4个月，销售额达数千万美元！Orolay与Baleaf海外联名，强强联手爆卖亚马逊

Core Viewpoint - The collaboration between baleaf and OROLAY on Amazon represents a successful example of brand partnership that transcends product categories, targeting a shared customer base of women over 30 who value quality and comfort [3][30]. Group 1: Collaboration Insights - baleaf and OROLAY share a similar customer demographic, primarily women over 30, who appreciate quality living and versatile fashion [3]. - The partnership aims to create a modern wardrobe solution that meets the multi-scenario needs of contemporary women, reflecting a keen insight into consumer upgrade trends [3][10]. - The collaboration is seen as a new exploration in building a global brand through deep integration of both brands' identities [3]. Group 2: Marketing Strategy - Amazon's official team utilized big data analysis to identify the potential for collaboration, allowing both brands to step out of their comfort zones through joint marketing efforts [6]. - The marketing strategy included a phased approach with stages for preheating, explosion, conversion, and remarketing, ensuring a comprehensive advertising strategy [19][25]. - The collaboration emphasized the importance of advertising synergy, aiming to create a closed-loop of traffic through both internal and external marketing efforts [19]. Group 3: Performance Metrics - The collaboration led to significant increases in new customer rates, with baleaf experiencing over 60% growth and OROLAY achieving over 70% growth during the partnership [12]. - The homepage traffic for both brands reached nearly 80%, indicating strong consumer interest and engagement [12]. - One of OROLAY's products sold out within a week, showcasing the effectiveness of the collaboration [12]. Group 4: Challenges and Solutions - The partnership faced challenges in marketing execution and coordination, which required both brands to engage in regular meetings and discussions to align their strategies [13][15]. - The collaboration process was characterized by a mutual understanding of each brand's culture and product offerings, which facilitated smoother operations [15]. - The Amazon seller growth service team played a crucial role in supporting the partnership, helping to navigate the complexities of joint marketing [25]. Group 5: Future Directions - Both brands expressed a desire to improve upon their initial collaboration, indicating plans for future partnerships that could further enhance brand visibility and consumer engagement [30][40]. - OROLAY is focusing on building a localized team in the U.S. to better understand consumer habits and enhance marketing efforts [38]. - The emphasis on creating localized, co-created products that resonate with consumer needs is seen as essential for future success [38].