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1700余场活动、7条主题游线路,北京加码端午假期文旅市场供给
Bei Jing Shang Bao·2025-05-26 13:31

Group 1 - The core theme of the Dragon Boat Festival activities in Beijing is "悠悠端午情·京彩夏日行," with over 1,700 events planned to share the joys of early summer with residents and tourists [3][4] - Traditional customs such as dragon boat racing, eating zongzi, and hanging mugwort are highlighted, with specific events like the "九州竞渡" dragon boat race featuring teams from prestigious universities [3][4] - The introduction of "京郊游主题游" products aims to enhance micro-vacation experiences, featuring seven themed routes that combine ecological education and cultural experiences [4] Group 2 - The Dragon Boat Festival coincides with International Children's Day, leading to a surge in demand for family-friendly activities, with 95 parent-child park activities organized across the city [6][7] - Data from online travel platforms indicates a 20% increase in interest for family outings compared to the previous year, with significant growth in theme park ticket bookings and hotel package reservations [6][7] - New parent-child products are being introduced in districts like Tongzhou and Yanqing, incorporating AR technology and various recreational activities to engage children [7]