HEILAN HOME(SH:600398) Zheng Quan Ri Bao·2025-05-26 16:41Core Viewpoint - The company has demonstrated resilience and market vitality through multi-dimensional business development, focusing on consumer demand amidst a complex domestic and international environment [2]. Group 1: Financial Performance - In 2024, the company achieved operating revenue of 20.957 billion yuan and a net profit attributable to shareholders of 2.159 billion yuan [2]. - Revenue breakdown by brand includes: 15.270 billion yuan from the main brand, 2.224 billion yuan from group purchasing and customization, and 2.668 billion yuan from other brands [2]. Group 2: Business Strategy - The company is enhancing brand value, iterating products, and strengthening brand competitiveness while maintaining a solid foundation in the apparel sector [2]. - The company is accelerating the construction of direct-operated stores in landmark commercial complexes, optimizing channel structure, and improving store operating efficiency [3]. - The company employs an "all-channel, multi-platform, complementary advantages" online marketing strategy, resulting in online channel revenue of 4.419 billion yuan, a year-on-year increase of 35.63% [3]. Group 3: Future Outlook - The company aims to continue building a distinctive product system, deepening category expertise, and enriching the product matrix under the 2030 guideline of "focusing on brands, embracing the global market, and promoting inclusive living" [3]. - The industry is expected to enter a gradual recovery phase, characterized by demand segmentation, supply refinement, channel integration, and industrial upgrading, driven by policy incentives and confidence rebuilding [4].