本次监测周期内，UR、优衣库和七匹狼以1.78、1.68、1.66的综合热度位列榜单综合热度前三。 | 制立 排名 | | | | | | --- | --- | --- | --- | --- | | 01 | ાર | UR | 1.78 | NEW | | 02 | OLO | 优衣库 | 1.68 | NEW | | 03 | | 七匹狼 | 1.66 | ▲ 11 | | 04 | | 傅内 | 1.63 | ▲ 2 | | 05 | | 海澜之家 | 1.57 | NEW | | OR | | 蔻驰 | 1.50 | 2 2 | | 07 | | 波司登 | 1.48 | NEW | | 08 | BELLE | 百丽 | 1.40 | NEW | | 09 | ubras | ubras | 1.38 | ▼ 7 | | 10 | SEMIR | 織司 | 1.31 | V 1 | | 11 | 20 PEACEBIRD | 太平鸟 | 1.15 | NEW | | 12 | | 回力 | 1.15 | NEW | | 131 | CHARLES & KEITH | Charles & Keit ...

Investment Rating - The report maintains a "Buy" rating for key companies in the sports footwear and apparel sector, including Anta Sports, Li Ning, and Xtep International, with respective 2025 PE ratios of 18x, 19x, and 12x [5][9][10]. Core Insights - The sports footwear and apparel sector shows robust growth, with a 9.1% year-on-year revenue increase to 65.9 billion yuan in H1 2025, and a net profit growth of 8.2% to 10.54 billion yuan after adjusting for one-time gains and losses from the previous year [1][17]. - A-shares in the branded apparel sector experienced stable revenue but significant profit pressure, with a slight revenue decline of 0.1% and a net profit drop of 17.5% in H1 2025 [2][17]. - The textile manufacturing sector faced a weakening trend in Q2 2025 compared to Q1, with a revenue increase of 2.7% but a net profit decline of 9.8% [3][17]. - The gold and jewelry sector saw weak demand, with gold jewelry consumption down 27% and 24% in Q1 and Q2 2025, respectively, highlighting the importance of product and brand strength [4][17]. Summary by Sections H-Shares Sports Footwear and Apparel - Revenue for key companies grew 9.1% to 65.9 billion yuan, with net profit increasing 8.2% to 10.54 billion yuan after adjustments [1][17]. - Companies are focusing on expanding differentiated store formats and enhancing product performance in running shoes while entering new outdoor categories for long-term growth [1][17]. A-Shares Branded Apparel - Revenue remained stable with a slight decline of 0.1%, while net profit fell 17.5% due to increased sales expenses [2][17]. - The home textile category showed stable demand, while fashion and leisure apparel companies exhibited varied performance [2][17]. - The outlook for H2 2025 suggests potential easing of profit pressure as companies manage expenses more effectively [2][17]. Textile Manufacturing - The sector's performance weakened in Q2 2025, with revenue growth of 2.7% and a net profit decline of 9.8% [3][17]. - The impact of changing tariff policies is noted, with Southeast Asian products gaining market share in the U.S. [3][17]. - Companies with integrated and international supply chains are expected to benefit from market share gains in the long term [3][17]. Gold and Jewelry - Overall demand for gold jewelry remains weak, with significant declines in consumption [4][17]. - Companies with strong product and brand capabilities are focusing on product development and marketing to differentiate themselves in a competitive market [4][17].

"上半年整个消费环境不是特别好，如果从国内服装A股的表现来说，比音勒芬 （002832.SZ）的成绩可以算是不错的，但从我个人的观点来说，我们还得继续努力。"近 日，比音勒芬集团董事长谢秉政在媒体交流会上表示。比音勒芬在2025年上半年业绩显示， 营收增长8.63%至21.03亿元，净利润下降13.56%至4.14亿元。尽管营收保持增长，但成本与 费用增幅更高，导致利润下滑。值得注意的是，比音勒芬电商渠道表现突出，实现营收2.14 亿元，同比增长71.82%，成为重要增长引擎。 致力于打造"中国版拉夫劳伦"的比音勒芬近两三年来持续加速年轻化和国际化转型，实施多品牌战略， 涵盖比音勒芬、比音勒芬高尔夫、Carnaval De Venise（威尼斯狂欢节）、高端定位的KENT&CURWEN 及CERRUTI 1881等品牌，持续布局细分服饰市场，也不断加码线上渠道销售。谢秉政坦言未来将下调 品牌定位，陆续增加针对年轻人的产品，价格上也会更适应年轻人。目前，集团总经理是谢秉政之子谢 邕，谢邕的上任，也意味着比音勒芬加速年轻化的决心。 国家统计局数据显示，2025上半年社会消费品零售总额增速持续收窄，限额以上服装鞋帽 ...

丨证券研究报告丨 公司研究丨点评报告丨海澜之家（600398.SH） [Table_Title] 海澜之家 2025H1 点评：经营凸显强韧性，H2 主业&京东奥莱业务望迎向上周期 报告要点 [Table_Summary] 展望：多曲线成长性逐步兑现，红利中的优质α标的。预计主品牌线下弱零售对未来业绩拖累 渐消化，新业务京东奥莱坪效优、盈利确定性高且开店空间广，叠加电商/出海/斯搏兹多曲线成 长性逐步兑现，有望带来业绩端的强增量。此外，公司具备持续且较优的分红能力，近年分红 比例有望维持~90%。预计公司 2025-2027 年归母净利润为 23.9/26.2/30.9 亿元，同比 +11%/+10%/+18%，对应 PE 为 14/13/11X，90%分红比例假设下 2025 年股息率达 6.4%，维 持"买入"评级。 分析师及联系人 [Table_Author] 于旭辉 魏杏梓 SAC：S0490518020002 SAC：S0490524020003 SFC：BUU942 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 海澜之家（600398.SH） cj ...

证券研究报告·公司点评报告·服装家纺 海澜之家（600398） 2025 年 09 月 01 日 证券分析师 汤军 执业证书：S0600517050001 021-60199793 tangj@dwzq.com.cn 证券分析师 赵艺原 执业证书：S0600522090003 zhaoyy@dwzq.com.cn 2025 年中报点评：整体经营稳健，新业务增 厚业绩 买入（维持） | [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 21,528 | 20,957 | 22,268 | 24,638 | 26,665 | | 同比（%） | 15.98 | (2.65) | 6.26 | 10.65 | 8.23 | | 归母净利润（百万元） | 2,952 | 2,159 | 2,434 | 2,744 | 3,044 | | 同比（%） | 36.96 | (26.88) | 12.74 | 12.77 | 10.90 | | ...

海外市场持续拓展，25H1 海外收入2.06 亿元（同比+27.4%），较年初净开10 家至111 家，下半年将有 序推进中雅、中东、非洲市场布局，预计在悉尼开出澳大利亚首店。 投资要点 Q2 主营业绩企稳，投资收益影响归母基数 25H1 实现收入115.7 亿元（同比+1.7%），归母净利润15.80 亿元（同比-3.4%），扣非后归母净利润 15.66 亿元（同比+3.8%）。 25Q2 实现收入53.8 亿元（同比+3.6%），归母净利润6.45 亿元（同比-13.9%），扣非后归母净利润6.41 亿元（同比+1.4%），归母净利润下滑受到去年Q2 斯搏兹股权投资收益1.13 亿元影响。 主品牌：降幅环比收窄，渠道持续优化 25H1 主品牌收入83.95 亿元（同比-5.9%），其中Q1/Q2 同比分别-9.5%/-0.9%，降幅环比收窄、逐渐企 稳。结合公司整体分渠道表现，我们预计直营增速亮眼、加盟及线上有所承压。 25H1 主品牌毛利率48.3%（同比+2.2pp），预计来自直营及电商占比提升、加盟占比下降的渠道结构影 响。25H1 末主品牌直营/加盟店为1532/4191 家，分别较年初净开64/ ...

Group 1 - The "national team" has appeared in the shareholder lists of over 190 listed companies, with a total market value exceeding 100 billion yuan as of August 29 [2] - Key sectors for the "national team" include finance, real estate, energy, materials, and pharmaceuticals, indicating a significant adjustment in the holding structure within these sectors [2] - Central Huijin has newly invested in Dalian Dashang Group, while the China Securities Finance Corporation (CSF) has reduced its holdings in several companies including Greenland Holdings and Haier [3][5] Group 2 - The top four holdings of Central Huijin, each exceeding 10 billion yuan in market value, are CITIC Securities, New China Life Insurance, Ping An Insurance, and Kweichow Moutai [3] - CSF's major reductions include approximately 46.81 million shares in Greenland Holdings and 30.37 million shares in Jinyu Group [5][6] - The Social Security Fund has significantly increased its holdings in companies such as Sanan Optoelectronics and China Life Insurance, with increases of 80.01 million shares and 52.12 million shares respectively [7] Group 3 - The "national team" typically selects companies with stable fundamentals and reasonable valuations, providing a reference for ordinary investors to identify long-term investment opportunities [4] - The actions of the "national team" can signal policy intentions, such as increasing holdings during market lows to convey stability [4][8] - Understanding the "national team's" holdings can help investors capture long-term investment themes driven by macro policies like industrial upgrades and financial reforms [8]

Core Viewpoint - The company, HLA, reported a slight increase in revenue but a decline in net profit, indicating ongoing performance challenges despite some positive developments in diversification and international expansion [1][2][10]. Financial Performance - For the first half of 2025, HLA achieved a revenue of 11.566 billion yuan, a year-on-year increase of 1.73%, while net profit attributable to shareholders was 1.58 billion yuan, a decrease of 3.42% [1]. - The net profit after excluding non-recurring gains was 1.566 billion yuan, reflecting a year-on-year growth of 3.83% [1]. - Basic earnings per share were 0.33 yuan, down 5.71% compared to the previous year [1]. - Revenue growth from 2020 to 2024 showed significant volatility, with figures of -18.26%, 12.41%, -8.06%, 15.98%, and -2.65% respectively [1]. Inventory and Operational Challenges - The company's inventory balance reached 10.255 billion yuan in the first half of 2025, up from 9.553 billion yuan in mid-2024 [2]. - Inventory turnover days were reported at 323 days, indicating a prolonged period for inventory digestion, which could impact liquidity and operational costs [2]. Channel Performance - As of the report's end, HLA operated 7,209 stores, with 2,099 being direct-operated, maintaining a stable offline presence [4]. - Online business revenue was 2.308 billion yuan, showing a slight increase from 2.212 billion yuan year-on-year, but growth has significantly slowed compared to a previous 47% increase [4]. - The overseas market showed promising growth, with 111 stores and revenue of 206 million yuan, a 27.42% increase year-on-year [4]. Brand Diversification and Strategy - HLA has expanded its brand portfolio, including women's, youth, and children's clothing, with other brands achieving a revenue growth of 65.57% [6][10]. - The company is actively pursuing international expansion, with plans to enter Central Asia, the Middle East, and Africa, and to open its first store in Australia [4][10]. - HLA's collaboration with JD.com to launch "JD Outlet" stores has also contributed to its diversification strategy [8][10]. Quality Concerns - The company faces challenges regarding product quality, with over 3,700 complaints reported, primarily related to garment quality issues [5].

Investment Rating - The report maintains a "Recommended" rating for the company [3]. Core Insights - The company's main brand is under pressure, but the direct sales channel is expanding effectively. The revenue from the main brand, Hai Lan Zhi Jia, decreased by 5.86%, while the revenue from direct sales increased by 17.15% [6]. - The company is actively expanding its new retail business and optimizing its offline store layout, with a significant increase in the number of direct stores [6]. - The overall gross margin improved to 46.35%, an increase of 1.83 percentage points year-on-year, attributed to a higher proportion of direct sales [6]. - The company is also focusing on expanding its sports and outlet business, with a notable increase in overseas market revenue, which grew by 27.42% year-on-year [6]. Financial Forecast Summary - Revenue is projected to grow from 20,957 million yuan in 2024 to 26,086 million yuan in 2027, with a compound annual growth rate (CAGR) of approximately 8.2% [2]. - The net profit attributable to the parent company is expected to increase from 2,159 million yuan in 2024 to 3,001 million yuan in 2027, reflecting a growth rate of 12.6% in 2027 [2]. - The diluted EPS is forecasted to rise from 0.45 yuan in 2024 to 0.62 yuan in 2027, indicating a positive trend in earnings per share [2]. Financial Performance Overview - In the first half of 2025, the company achieved a revenue of 11,566 million yuan, a year-on-year increase of 1.73%, while the net profit decreased by 3.42% to 1,580 million yuan [6]. - The company's cash flow from operating activities is expected to improve significantly, reaching 3,478.60 million yuan in 2025 [8]. - The overall financial ratios indicate a stable performance, with a projected return on equity (ROE) increasing from 12.69% in 2024 to 16.47% in 2027 [7].

Core Viewpoint - The financial performance of HLA (海澜之家) shows slight revenue growth but declining net profit, indicating challenges in attracting male consumers and the need for effective brand renewal strategies [1][2]. Financial Performance - HLA reported a revenue of 11.566 billion yuan for the first half of 2025, a year-on-year increase of 1.7% [1]. - The net profit attributable to shareholders decreased by 3.42% to 1.580 billion yuan, while the net profit excluding non-recurring items increased by 3.83% to 1.566 billion yuan [1]. - The main brand, HLA, generated 8.395 billion yuan in revenue, a decline of 5.86%, accounting for 72.58% of total revenue [1]. Business Segments - The group has diversified into women's wear, children's wear, and sports brands, but these segments have not yet formed a significant second growth curve [2]. - The group’s custom group purchase business achieved 1.343 billion yuan in revenue, a growth of 23.7%, while other brands generated 1.5 billion yuan, up 65.57% [2]. Profitability Metrics - The gross margin for the group increased by 0.56 percentage points to 46.4%, while the net profit margin decreased by 0.7 percentage points to 13.7% [3]. - The gross margin for the custom group purchase business was 40.36%, down 3.25 percentage points, and for other brands, it was 49.07%, down 9.58 percentage points [3]. Market Challenges - The men's apparel sector is facing growth pressures, with HLA's low revenue growth reflecting broader industry challenges, including rapid brand turnover and competition from fast fashion and cross-border e-commerce [4]. - Other men's apparel companies, such as Seven Wolves and Baoxini, are also experiencing revenue and profit declines, indicating a sector-wide issue [5][6]. Strategic Initiatives - HLA is focusing on expanding into the sports sector, with 529 authorized Adidas stores and ongoing partnerships with brands like HEAD [6][7]. - The company is developing a new "urban outlet" model in collaboration with JD.com, with 23 stores established in various provinces [7]. - HLA is also pushing for international expansion, with plans to enter markets in Central Asia, the Middle East, and Africa, and has opened 111 overseas stores, generating 206 million yuan in revenue, a 27.42% increase year-on-year [7].