端午假日氛围感“拉满” 非遗技艺、民俗活动、票根经济带热文旅产业

Group 1: Festival Consumption Trends - The upcoming Dragon Boat Festival is driving an increase in consumer spending as people engage in traditional activities such as buying zongzi, dragon boat racing, and visiting markets [1] - In Zhejiang's Wenling, a seafood restaurant is experiencing high demand for its unique seafood zongzi, with production reaching approximately 800 handmade zongzi daily, yet still unable to meet demand [2][3] Group 2: Regional Highlights - In Anyang, Henan, a supermarket is seeing a surge in sales of various zongzi flavors, including health-conscious options suitable for the elderly and innovative designs appealing to younger consumers [5] - In Nanchang, Jiangxi, the dragon boat races are attracting many visitors, leading to increased sales of local delicacies such as Nanchang mixed noodles and zongzi [8][9] Group 3: Promotional Activities - Various regions are launching promotional activities, such as discount packages and joint tickets, to enhance consumer experiences and stimulate spending [10] - In Lanzhou, consumers can enjoy multiple discounts and free experiences linked to the 2025 Lanzhou Marathon, with expectations of a 25% increase in foot traffic and a 15% rise in sales [14] - In Hebei's Handan, a marathon event is projected to boost local hotel and restaurant revenues by 30% through integrated cultural and culinary experiences [17]