让“梅花”绽放在观众的心坎里（坚持“两创”·关注新时代文艺）

Core Viewpoint - The 32nd China Drama Plum Blossom Award emphasizes the reform of national-level drama awards, reaffirming the people's nature and artistic quality of drama, and aims to revitalize the art of drama in contemporary times [2][6]. Group 1: Award Reform and Evaluation Criteria - The award ceremony gathered 17 actors and 13 drama categories, focusing on respecting the essence of drama and valuing beloved traditional repertoires, while rejecting profit-driven works [2]. - The evaluation process highlighted the importance of "sticking to the essence of drama," with a significant portion of the final evaluation dedicated to traditional repertoire that showcases actors' artistic skills [2][3]. - The new rules require awarded works to possess both artistic value and market viability, encouraging submissions of popular and frequently performed repertoires [4][5]. Group 2: Artistic Innovation and Audience Engagement - The award-winning performances demonstrate that innovation in drama does not require the subversion of tradition, but rather a creative transformation that respects artistic principles and contemporary values [3][5]. - Notable works like the dance drama "The Crested Ibis" and the play "Four Generations Under One Roof" have been performed over 400 times, indicating their popularity and resonance with audiences [4][5]. Group 3: Inclusion of Private Theater Troupes - For the first time, the award opened application channels for private theater troupes, allowing the Zhejiang Taizhou Luantan Troupe to participate, which signifies a shift towards a more inclusive industry ecosystem [5]. - The recognition of the Taizhou Luantan Troupe, which had faced operational difficulties, highlights the potential of private artistic forces to thrive on national stages when they adhere to artistic integrity and audience appreciation [5][6]. Group 4: Cultural Significance and Social Impact - The reform of the Plum Blossom Award serves as a cultural touchstone, reinforcing the idea that drama originates from the people and should ultimately serve them [6]. - The award's emphasis on grassroots engagement and artistic diversity aims to invigorate the traditional drama landscape, fostering a vibrant cultural environment [5][6].