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二手车微增长透露了哪些信号?
Zhong Guo Qi Che Bao Wang·2025-05-27 02:19

Core Insights - The second-hand car market in China is facing significant challenges, with dealers experiencing difficulties in both purchasing and selling vehicles, leading to a situation described as "difficult to buy and sell" [2] - Despite a slight increase in transaction volume in early 2023, the overall transaction value has decreased, indicating pressure on profitability for second-hand car businesses [2][3] Market Performance - In the first four months of 2023, the total transaction volume of second-hand cars reached 6.3086 million units, a year-on-year increase of 0.47%, while the total transaction value was 413.437 billion yuan, a decrease of 11.624 billion yuan compared to the previous year [2] - The average transaction price of second-hand cars has been lower than the same period last year, reflecting the impact of new car price wars and consumer preference shifts [6][8] Consumer Behavior - The "trade-in" subsidy policy has not significantly stimulated the second-hand car market, as consumers are more inclined to purchase new cars due to attractive incentives, particularly for electric vehicles [3][4] - The consumer base is shifting towards younger demographics, who prioritize vehicle quality and diverse service experiences over mere cost-effectiveness [4] Inventory and Sales Strategies - Dealers are adopting a "quick in and out" strategy to manage inventory and reduce operational risks, with an average inventory turnover period of 41 days in April 2023 [10] - The proportion of dealers reporting reduced inventory levels has increased, indicating a cautious approach to acquiring new stock amid market uncertainties [10] Future Outlook - The second-hand car market is expected to see a slight recovery in the second quarter of 2023, driven by promotional policies and upcoming auto shows, although consumer confidence remains a critical factor [11] - Long-term recovery may require more substantial government incentives, such as larger-scale trade-in subsidies, to effectively stimulate demand in the second-hand car market [11]