利亚德：预计Micro LED占营收比重会进一步提升

Group 1 - The core viewpoint is that Micro LED is becoming an increasingly significant revenue driver for the company, expected to account for approximately 14% of revenue in 2024 and continue to grow in 2025 through enhanced market promotion and production capacity expansion [2] - The company has adopted a dual sales model in the domestic market, utilizing both direct sales and channel sales to meet the needs of vertical industry clients and expand into mid-tier and lower-tier markets [2] - The company has established a global strategy with teams centered in the US and Hong Kong to cover the European, American, and Asia-Pacific markets [2] Group 2 - The company initiated a "dual brand" strategy in the European and American markets in 2024, adding the "Leyard" brand to complement the existing "Planar" brand, aiming to cover high, medium, and low-end markets [3] - In the Asia-Pacific and Latin American markets, the company has set up a dedicated team and is focusing on mid-tier and lower-tier market clients, with revenue from this region expected to account for 34% of overseas smart display income in 2024, reflecting a nearly 40% year-on-year growth [3] - The company has established a factory in Slovakia and is planning to expand production capacity and product variety based on market conditions, while also accelerating the construction of a factory in Saudi Arabia for external production and sales [3]