“蹭热点小能手”吉宏股份港股上市，公司去年营收净利同比双降

Core Viewpoint - Jihong Co., Ltd. successfully listed on the Hong Kong Stock Exchange, with an opening price of HKD 11 per share and intra-day gains exceeding 60% [1] Group 1: Company Overview - Jihong Co., Ltd. started with packaging business and later expanded into cross-border social e-commerce, forming a dual-driven development model [1] - The company was listed on the Shenzhen Stock Exchange in July 2016 and has faced multiple inquiries from the Shenzhen Stock Exchange regarding its market activities [1][6] - The company plans to use the funds raised from the Hong Kong listing for overseas market expansion, brand portfolio enhancement, and development of self-owned brands [2][4] Group 2: Financial Performance - In 2024, Jihong Co., Ltd. reported total revenue of approximately CNY 5.53 billion, a year-on-year decline of 17.41% [4] - The net profit attributable to shareholders was approximately CNY 182 million, down 47.28% year-on-year, while the net profit excluding non-recurring gains and losses was about CNY 160 million, down 50.83% [4] - The cross-border social e-commerce business generated revenue of CNY 336.59 million, a decrease of 20.93%, while the packaging business saw a slight increase of 0.14% to CNY 209.95 million [5] Group 3: Market Strategy and Future Plans - Jihong Co., Ltd. aims to advance its global strategy by expanding overseas operations and establishing partnerships with international companies [5] - The company intends to create a "China standard + localized service" model to provide innovative and sustainable products and services [5] - The company has been recognized for its ability to capture market trends, having engaged in various hot topics such as blockchain and the metaverse [6][7]