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【衬衫】行业市场规模:2024年中国衬衫行业市场规模约1100亿元 男式衬衫市场占比约59%
Qian Zhan Wang·2025-05-27 04:10

Core Insights - The Chinese shirt industry is projected to reach a market size of approximately 110 billion yuan in 2024, with a compound annual growth rate (CAGR) of 3.31% over the past five years [1][2]. Market Segmentation - The shirt market is primarily divided into men's shirts and women's shirts, with men's shirts focusing on comfort and practicality, while women's shirts emphasize fashion and variety [3]. - In 2024, the men's shirt market and women's shirt and top market are the two largest segments in the Chinese shirt industry, accounting for 59% and 29% of the market share, respectively [3]. Industry Competition - Leading companies in the Chinese shirt industry include Youngor, Seven Wolves, Hongdou, and Jiumuwang, each with distinct product offerings and market positioning: - Youngor is known for high-quality shirts and suits, catering to both business and casual settings [6]. - Seven Wolves is recognized for its fashionable designs and high-quality men's clothing, including shirts and suits [6]. - Hongdou focuses on comfortable and practical casual men's clothing, including shirts and leisure pants [6]. - Jiumuwang is noted for its high-quality shirts and casual wear, serving both business and leisure markets [6].