【行业分析】2025年中国智能耳机行业政策汇总、发展现状及投资前景预测报告——智研咨询发布

Core Insights - The smart headphone industry integrates audio technology, communication technology, and artificial intelligence, enabling voice interaction capabilities [2][5] - The global shipment of smart headphones is projected to reach approximately 538 million units in 2024, with TWS (True Wireless Stereo) headphones accounting for about 332 million units [5][6] - The Chinese smart headphone market is experiencing rapid growth, with an expected shipment of around 150 million units in 2024, driven by advancements in AIoT technology and diverse application scenarios [6][2] Industry Definition and Classification - Smart headphones are defined as headphones equipped with built-in circuit sensing systems and AI neural network algorithms, enabling features such as voice wake-up, recognition, and interaction [2] - The smart headphone industry is categorized into TWS headphones, open-type headphones, over-ear headphones, and neckband headphones [2] Current Development Status - The smart headphone industry is characterized by the convergence of multiple technologies, including audio, communication, and AI, leading to enhanced voice interaction capabilities [5] - The demand for smart headphones is increasing, particularly for sports-oriented models that offer features like heart rate monitoring and voice recognition, reflecting a shift towards health and fitness [5][6] - In 2020, global smart headphone shipments reached 430 million units, marking a year-on-year growth of 19.8%, with TWS shipments at 233 million units [5] Market Trends and Future Outlook - The smart headphone market is expected to benefit from the growing trend of health consciousness and the integration of smart features, creating significant opportunities for growth [5][6] - The continuous evolution of AIoT technology and its applications is anticipated to further drive the demand for smart headphones in various consumer segments [5][6]