3 6 Ke·2025-05-27 08:23Core Insights - JD.com has entered the food delivery market, leading to a nationwide competition that has raised concerns among regulators and industry observers [2][4] - Regulatory bodies have initiated discussions with major platforms like JD.com, Meituan, and Ele.me to address issues of low-quality and low-price competition, emphasizing the need for fair and orderly competition [4][5] - The media has called for a robust regulatory framework to prevent "involution" in the food delivery sector, advocating for adherence to commercial ethics and sustainable practices [2][4] Group 1: Regulatory Actions - Recent regulatory meetings have highlighted issues such as discrepancies between online and offline business representations, unauthorized operations, and disruptive low-price competition on JD's platform [2] - The market supervision authorities in various regions have mandated stricter merchant qualification checks for new platforms to ensure compliance and prevent chaotic competition [2][4] Group 2: Industry Challenges - New entrants in the food delivery market face operational challenges due to rapid expansion without a mature operational framework, leading to service quality issues [6][7] - The reliance on aggressive subsidy strategies has resulted in increased burdens on merchants, causing dissatisfaction and operational strain [6][8] - Technical limitations in IT systems have led to significant issues such as delivery delays and inefficient resource allocation among riders [7][8] Group 3: Historical Context - The current situation mirrors past experiences in the Chinese internet sector, where new platforms often repeat the mistakes of predecessors, leading to unsustainable business practices [11][12] - Historical cases like Yidao Yongche and Ofo illustrate the pitfalls of subsidy wars, where companies lost sight of core service quality and operational sustainability [12][13] Group 4: Recommendations for Future Practices - The industry must shift from low-quality, low-price competition to a focus on sustainable business models and core operational capabilities [16][18] - New entrants should learn from historical failures and avoid replicating ineffective strategies, instead fostering a competitive environment based on quality and service [16][18]