中俄贸易新风口：中国跨境电商如何借力俄罗斯本土平台？

Core Insights - Cross-border e-commerce has emerged as a significant highlight in Sino-Russian economic cooperation in 2025, with Chinese exporters successfully entering the Russian market through partnerships with local e-commerce platforms like Wildberries and OZON [1][3] - In the first quarter of 2025, imports of Chinese goods into Russia increased by 28% year-on-year, particularly in categories such as smartphones, home appliances, and agricultural machinery [1] - The rapid growth of Russian e-commerce platforms provides unprecedented market access for Chinese companies, with Wildberries capturing a market share of 47% and experiencing a 118% year-on-year increase in daily order volume [3] Market Opportunities - The popularity of Chinese products in Russia has exceeded expectations, with a wide range of items finding corresponding consumer groups [3] - Platforms like OZON assist Chinese sellers in understanding market demands through regular consumption trend reports, enabling them to adjust product designs accordingly [3] - The Russian government's plans to simplify trade procedures and support small and medium-sized enterprises further enhance the potential for Chinese exporters to achieve significant growth in the Russian market [4] Challenges and Requirements - Chinese exporters face several "hard barriers" in the Russian market, including stringent customs requirements for complete documentation and quality certification [4] - Key documents required for entering the Russian market include commercial invoices, certificates of origin, GOST-R certification, and customs declaration forms [5] - The logistics options for exporting to Russia primarily include sea, rail, and air transport, with the China-Europe Railway Express being a preferred choice due to its cost-effectiveness and controllable timelines [5] Strategic Recommendations - Chinese companies should focus on localizing operations by emphasizing product quality and durability in design and marketing, as well as providing Russian language customer support [5] - Establishing stable partnerships with local platforms and logistics providers can help reduce operational costs and improve market responsiveness [5] - Companies need to remain vigilant regarding policy changes in Russia, such as recent facilitation measures that could present new opportunities [5]