Hitevision (SZ:002955) Zhong Guo Qi Che Bao Wang·2025-05-27 10:49Core Viewpoint - The automotive industry in China is facing significant profit declines, with a projected 8% year-on-year drop in 2024, resulting in a profit margin of only 4.3%, which is considerably lower than the national industrial average. Amidst this "involution," Qingte Group has adopted a unique approach to achieve high-quality breakthroughs [2][3]. Industry Challenges - The automotive supply chain is under pressure from price wars and elimination rounds, leading to a challenging environment for suppliers. Many industry insiders believe that as long as automakers continue to engage in price wars, suppliers will struggle to escape the low-price vortex [3]. - Annual price negotiations between automakers and suppliers are common, but aggressive price cuts can harm suppliers' profitability, affecting supply chain stability and potentially compromising product quality and long-term partnerships [3]. Qingte Group's Innovations - Qingte has focused on independent innovation and advanced technology research, achieving significant results. Projects such as the "Key Process Research and Application of Heavy-Duty High-Durability Lightweight Welding Bridge Shell" have reached international leading levels, while several others have achieved advanced status domestically [4]. - The company has established a closed-loop cooperation model with major automakers, enhancing vehicle performance through deep collaboration in quality control, technology research, and after-sales service [4]. Standardization Efforts - As the chair unit of the Automotive Bridge Branch of the China Automotive Industry Association, Qingte has led the formulation and revision of several key national automotive industry standards, contributing to the standardization and high-quality development of the automotive bridge sector [5]. - Qingte is set to initiate the development of the first industry standard for electric drive bridges in commercial vehicles, filling a significant gap in the new energy commercial vehicle sector [5]. Research and Development Center - Qingte has invested 250 million yuan in an engineering research center, which has recently been inaugurated. This center aims to create a comprehensive R&D verification system for both traditional and new energy vehicle bridges, establishing itself as a benchmark for independent innovation in China's automotive industry [5][6]. - The center is equipped to simulate various operating conditions for new energy vehicle bridges, addressing challenges related to efficiency and reliability in powertrains [6]. Competitive Edge - The engineering research center enhances Qingte's product validation standards to match international levels, facilitating entry into high-end markets in Europe and the U.S. [6][7]. - The center's capabilities include testing for over 20 critical indicators, failure analysis, and iterative improvements, which collectively support the industry's shift from isolated breakthroughs to systemic innovation [7]. Strategic Vision - Qingte's commitment to continuous product innovation and quality assurance has allowed it to avoid the pitfalls of price wars, positioning the company favorably in the current market landscape [8]. - With the global new energy commercial vehicle market projected to exceed one trillion yuan, Qingte is poised to leverage its strengths in the core bridge sector, potentially leading to significant advancements in the industry [8].