Core Insights - A retro photography trend centered around the once-popular and now scarce instant film, known as "peel-apart film," is gaining traction on social media, attracting both celebrities and ordinary consumers [1][2] - The unique development effects and manual process of peel-apart film create a nostalgic atmosphere, leading to widespread discussion and imitation on social platforms [1][2] Group 1: Market Dynamics - The scarcity of peel-apart film, due to the discontinuation of production by Polaroid in 2008 and Fujifilm in 2016, has turned it into a rare resource, causing prices to soar [2][4] - On platforms like Xianyu, the price for a box of 10 sheets of Fujifilm FP-100C peel-apart film has reached between 2800 to 3300 yuan, with price increases surpassing that of gold, earning it the nickname "paper Moutai" [2][4] Group 2: Consumer Behavior - The trend has led to a surge in social media topics related to peel-apart film, with young consumers willing to pay high prices for the experience, often visiting photo studios to capture these images [2][6] - Photography institutions are also offering services that mimic the peel-apart film effect using modern cameras, catering to the demand for this nostalgic aesthetic [6] Group 3: Cultural Significance - The rise of peel-apart film reflects a broader consumer desire for "warm memory carriers" in an increasingly digital world, as people seek images that evoke emotional connections [6][8] - Despite the potential for price increases to deter some consumers, peel-apart film has established itself as a unique cultural phenomenon, symbolizing a love for retro trends and tangible memories [8]
撕拉片成复古新宠,一张400元,年轻人追捧的情怀消费能火多久?
Sou Hu Cai Jing·2025-05-27 11:30