TENCENT(HK:00700) Zheng Quan Ri Bao·2025-05-27 11:43Core Insights - Tencent's App Treasure has announced significant progress in building its cross-end ecosystem, with over 52,000 apps available on the PC platform and daily active users exceeding 10 million, leading to explosive growth in commercial advertising [1][2] - The company aims to enhance cross-end content and commercial pathways, leveraging AI capabilities to create greater value for users and developers [1][2] - The trend of cross-end integration is gaining momentum, with a notable increase in daily active applications on PC and average usage time [1] Group 1 - The PC version of App Treasure supports over 52,000 apps and 26,000 mini-games, achieving a hundredfold growth in application scale, with over 1,300 deeply adapted applications covering 70% of active users [2] - The 14-day retention rate for active users on Tencent's App Treasure PC platform has increased by 23% year-on-year, with an average daily usage time of 200 minutes [2] - The partnership with Microsoft and Intel signifies strategic collaborations to enhance the ecosystem [2] Group 2 - The commercial success of the PC cross-end ecosystem is highlighted by a 15-fold year-on-year increase in daily advertising expenditure and a 133% month-on-month increase in revenue for cross-end alliance partners [3] - The gaming experience on PC is enhanced due to the advantages of larger screens and keyboard-mouse compatibility, with PC usage time reaching three times that of mobile, and payment rates and ARPPU being double that of mobile [2]